Paid Media Senior Manager

Single Grain - Los Angeles, CA

Full-time - Senior

Remote - Los Angeles, CA

Professional, Scientific, and Technical Services

About the position

As a Paid Media Senior Manager, you will lead the development and execution of advanced paid media strategies across various platforms including Meta, Google, Bing, TikTok, and LinkedIn. This role involves managing high-profile accounts, optimizing performance, mentoring team members, and analyzing performance data to drive innovative results for clients. Strong leadership and analytical skills are essential, along with a passion for excellence in paid media.

Responsibilities

• Develop and execute paid media strategies across Meta, Google, Bing, TikTok, LinkedIn, and other emerging platforms.
• Independently manage multiple accounts with minimal supervision, ensuring all campaigns meet client KPIs and business goals.
• Regularly communicate with clients about performance and address any concerns that arise.
• Troubleshoot issues using available tools and resources, showing a strong ability to self-solve and learn.
• Analyze data (ROI, ROAS, CPA, CTR, etc.) and turn insights into actionable strategies to optimize performance.
• Collaborate with the creative team to ensure high-performing ads and assets are utilized.
• Stay updated with the latest trends and updates in paid media, applying new knowledge to improve campaign results.
• Run A/B tests and take calculated risks to drive positive results for your clients.
• Manage, mentor, and assist junior team members, providing guidance and oversight of their accounts.

Requirements

• 5+ years of campaign management experience, with strategic expertise on multiple advertising platforms (e.g., Google, Facebook, Bing, Twitter, Pinterest, Amazon, etc.)
• 18+ months of experience managing and mentoring direct reports
• Experience directly managing monthly budgets of $200k
• Experience with Google Analytics and Tag Manager, ability to flag issues/error and help troubleshoot
• Familiarity with project management tools like Asana and Basecamp
• Google Ads and Facebook Blueprint certifications a plus
• Experience with Google Merchant center and/or feed management platforms is a plus.

Nice-to-haves

• Google Ads and Facebook Blueprint certifications
• Experience with Google Merchant center and/or feed management platforms.

Benefits

• Medical, Dental, and Vision Insurance
• Flexible PTO
• Home Office Stipend
• MacBook Provided
• 100% Remote