Paid Media Specialist (PPC & SEO)

$90,000 - $120,000/Yr

Elite Insurance Partners - Tampa, FL

Full-time - Mid Level

Tampa, FL

Insurance Carriers and Related Activities

About the position

The Paid Media Specialist (PPC & SEO) is responsible for managing and implementing effective paid search and SEO strategies to drive lead acquisition and optimize advertising performance. This role requires a data-driven mindset and expertise in search engine marketing, social media advertising, and a strong understanding of ROI metrics. The ideal candidate will possess excellent communication and organizational skills to manage both paid and organic advertising cohesively.

Responsibilities

• Manage and implement successful paid search campaigns, demonstrating revenue goals, efficiency, quality, and volume.
• Manage and implement successful SEO strategies with demonstrable achievements and return-on-investment.
• Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Maintain solid best practices regarding activation, maintenance, optimization, and reporting.
• Collaborate with Designers or Developers to optimize landing pages for optimum quality scores and create branding of banners.
• Conduct extensive keyword research to establish a strong industry position.
• Monitor competitors' pay-per-click campaigns and report on auction insights.
• Monitor competitors' SEO strategies and report on industry changes in the SEO field.
• Remain current with industry trends while leveraging new tools and best practices to boost campaign efficiency.

Requirements

• A minimum of 3-5 years' experience as a PPC Manager or PPC Specialist with proven experience managing budgets of $1M+.
• A minimum of 3-5 years experience within the SEO field, managing websites with ½M backlinks or more.
• Direct expertise with media buying across ROAS, TCPA, CPC, and CPM models.
• Expert knowledge of Google Ads, Microsoft Ads, and Facebook Ads, including video, YouTube, and CTV.
• Previous Google Ads certification required.
• Expert knowledge of Excel.
• Strong data and analytical skills.
• Mastery of marketing funnels and the economics of user acquisition.
• Excellent communication skills.
• Thoughtful leadership and subject matter expertise in paid acquisition strategies.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Vision insurance