Paid Media Strategy Marketing Manager

US Tech Solutions - New York, NY

Full-time

New York, NY

Administrative and Support Services

About the position

The Digital Marketing Manager will be a key member of the Go-to-Market (GTM) team, responsible for developing and executing innovative paid media strategies that drive user acquisition and engagement. This role involves managing multi-million-dollar campaigns across various digital channels, collaborating with external agency partners and internal teams to achieve measurable results.

Responsibilities

• Develop and execute comprehensive paid media strategies across various channels to achieve marketing objectives.
• Serve as the primary liaison with our media agency, managing day-to-day communication, workflow, and performance.
• Oversee the paid media budget, ensuring that spend is strategically allocated and aligned with campaign goals and overall marketing efforts.
• Continuously analyze campaign performance, identify areas for improvement, and implement optimizations to maximize ROI.
• Collaborate effectively with internal teams including GTM leads, Product Managers, Media Lab, and Growth Lab to ensure cohesive campaign execution.
• Present bi-weekly performance reports to stakeholders, highlighting key metrics, challenges, and opportunities.
• Contribute to building and refining processes for paid media planning, execution, and measurement.

Requirements

• 5+ years of experience in paid media or digital growth marketing.
• Strong understanding of the application of Ads with expertise in direct response advertising solutions.
• Knowledge of online measurement and attribution, ad operations, and the broader media landscape.
• Experience marketing a digital consumer product or mobile app.
• Familiarity with media measurement methodologies and incrementality measurement.
• Excellent communication and collaboration skills, with experience working cross-functionally.
• Proficient in creative production and direct response media best practices.
• Strong analytical skills with the ability to utilize quantitative and qualitative insights to inform strategy and decision-making.