Paid Search Analyst II-Marketing

$49,955 - $64,311/Yr

Windstream - Oklahoma City, OK

Full-time - Entry Level

Oklahoma City, OK

Telecommunications

About the position

The Paid Search Analyst II will join Kinetic's in-house paid search marketing team, focusing on managing and optimizing paid search campaigns across various platforms. This role is essential for ensuring maximum effectiveness and return on investment (ROI) through analytical skills and data-driven insights.

Responsibilities

• Plan, execute, and optimize paid search campaigns across Google Ads, Bing Ads, and other search platforms.
• Conduct keyword research and analysis to guide campaign strategy and maximize ROI.
• Monitor campaign performance, analyze key metrics, and optimize click-through rates, conversion rates, and other KPIs.
• Perform A/B testing on ad copy, landing pages, and other variables to improve campaign performance.
• Manage campaign budgets and adjust bids to achieve desired cost-per-acquisition (CPA) goals.
• Provide regular reporting and analysis on campaign performance, highlighting trends, insights, and opportunities for improvement.
• Stay current with industry trends, best practices, and algorithm updates to optimize campaign strategies.
• Collaborate with cross-functional teams including content creators, designers, and developers to optimize landing pages and improve user experience.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Minimum of 1- years of experience in managing paid search campaigns, preferably in an agency or digital marketing environment.
• Proven hands-on experience managing paid search campaigns across Google Ads and/or Bing Ads.
• Strong analytical skills and experience with data analysis tools such as Google Analytics.
• In-depth understanding of SEM campaign management and optimization practices.
• Proficiency in keyword research and analysis tools.
• Experience with A/B testing and conversion rate optimization techniques.
• Excellent communication skills, both verbal and written, with the ability to present complex data in a clear and actionable manner.
• Detail-oriented with the ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Ability to work independently and as part of a team, with a positive and collaborative attitude.

Benefits

• Medical, Dental, Vision Insurance Plans
• 401K Plan
• Health & Flexible Savings Account
• Life and AD&D, Spousal Life, Child Life Insurance Plans
• Educational Assistance Plan
• Identity Theft, Legal, Auto & Home and Pet Insurance