Paid Search Marketing Manager

Planetart.Com - Pleasanton, CA

Full-time - Mid Level

Hybrid - Pleasanton, CA

Publishing Industries

About the position

PlanetArt is seeking a Paid Search Marketing Manager to enhance the company's marketing efforts through effective management of PPC campaigns. The role focuses on utilizing Google Ads and Microsoft Ads to drive revenue growth while optimizing campaign performance and ensuring budget adherence. This position operates in a hybrid model, requiring local candidates or those willing to relocate.

Responsibilities

• Optimize and grow campaigns on Google Ads and Microsoft Ads to increase revenue and maximize Return on Ad Spend.
• Implement best practices and innovative techniques to enhance business growth.
• Initiate and execute tests to improve campaign performance.
• Collect and analyze data to identify trends and insights for achieving maximum ROI.
• Manage campaign expenses and ensure adherence to budget.
• Optimize landing pages and the sales funnel for better conversion rates.
• Collaborate with the dedicated Google Account Manager and explore new Google Betas to stay ahead in Search Engine Marketing.
• Track, analyze, and report on campaign results.

Requirements

• 2+ years of experience managing paid search marketing campaigns.
• Strong skills in Google Ads and Microsoft Ads.
• Excellent understanding of marketing and customer acquisition strategies.
• Strong analytical skills to interpret data and trends.
• Excellent communication and teamwork skills.
• Bachelor's Degree.