Paid Search Marketing Specialist

$55,763 - $60,817/Yr

Orange Media Group - Schaumburg, IL

Full-time - Entry Level

Schaumburg, IL

11-50 employees

Telecommunications

About the position

The Paid Search Marketing Specialist will be responsible for executing, analyzing, and optimizing multiple Google Ads accounts within a digital advertising department. This role involves strategizing and managing SEM campaigns, conducting keyword research, and collaborating with a team to enhance campaign performance and achieve quantifiable improvements.

Responsibilities

• Strategize, buy, and manage SEM campaigns
• Conduct keyword research
• Develop ad copy
• Collaborate with the digital ads team to create new strategies
• Execute tests, collect and analyze data, and identify trends
• Analyze GA4 data and recommend areas for improvement
• Maximize ROI in paid search campaigns through data analysis
• Track, report, and analyze PPC initiatives and campaigns within Google Analytics
• Manage campaign expenses, estimate monthly costs, and reconcile discrepancies
• Expand and optimize paid keyword discovery
• Create and execute Meta ad campaigns as necessary

Requirements

• At least 1 year of experience with an e-commerce focused business in paid search
• Ability to manage multiple campaigns simultaneously
• Deep understanding of key performance indicators like CPC, CPM, CPA, and ROAS
• Expertise in using tools like Google Ads, Microsoft Ads (Bing), and Google Analytics
• Strong project management and organizational skills
• Strong analytical skills
• Ability to think on your feet and work with limited resources
• Strong work ethic and passion for digital marketing

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Opportunities for advancement
• Paid time off