Paid Search Media Specialist - Digital Marketing

Dealer Teamwork - Eden Prairie, MN

Full-time - Entry Level

Onsite - Eden Prairie, MN

Publishing Industries

About the position

The Paid Search Media Specialist is responsible for managing all paid activities across various advertising platforms, focusing on strategy creation, implementation, and troubleshooting. This role involves analyzing data to maximize ROI in paid search campaigns and collaborating with senior management on account direction.

Responsibilities

• Execute tests, collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns.
• Set up Google Ads accounts and Google Analytics conversion setups.
• Provide copy recommendations and execute them.
• Implement strategies for paid search campaigns.
• Work closely with senior management on account direction.
• Track, report, and analyze website analytics and social media advertising initiatives and campaigns.
• Manage campaign pacing, staying on budget, and estimating monthly costs.
• Support account management and client requests.
• Report on account results to account management and clients.

Requirements

• 4-year degree in Advertising, Marketing, or equivalent experience.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Experience with digital advertising.
• Strong organizational skills.
• Strong time management skills.
• Up-to-date with the latest trends and best practices in social media marketing.
• Comfortable reporting on data and analyzing metrics.
• Google Ads search certification required.

Benefits

• Competitive salary and benefits package
• Flexible working hours and paid time off
• Professional development opportunities including training sessions and certifications
• Access to a workout facility and wellness amenities in the office
• Work from home options or open office environment with various amenities