Paid Search Specialist (Google Ads) St. Louis, MO

About the position

Commerce Rev is seeking a Google Ads Paid Search Specialist to develop and execute client acquisition strategies through paid advertising campaigns. This role involves managing digital advertising accounts, creating lead generation strategies, and analyzing campaign performance to meet client KPIs. The ideal candidate will thrive in a dynamic environment, focusing on continuous learning and collaboration with the digital marketing team.

Responsibilities

• Develop and create Paid Search campaigns for Commerce Rev clients
• Manage client's digital paid advertising accounts across Google Ads and Facebook Ads
• Plan and execute a full range of successful paid media campaigns including paid search, shopping, display, video, and social media
• Set up paid media campaigns, develop keyword lists, create ad groups, write ads, set up targeting and creating audience segments
• Generate, analyze, and present monthly reports via Google Data Studio to clients
• Create lead generation strategies and sales funnels to engage and acquire potential clients
• Work closely with the tech team to ensure all tracking is in place and working properly
• Stay up to date with the latest SEM and digital marketing trends and best practices
• Conduct thorough brand and website audits to understand clients' key value propositions and identify marketing opportunities
• Perform other related duties as required and assigned.

Requirements

• Minimum 1 year of Google Ads experience in a digital agency setting
• Strong analytical skills & Google Analytics knowledge
• Excellent written and verbal communication skills
• Ability to manage and prioritize time effectively
• Problem-solving skills to identify issues and move projects forward
• Experience with Google & third-party products like Google Analytics, Google Tag Manager, SEMRush, or similar
• Experience working with ad budgets of at least $5,000+ per month
• In-depth experience with keyword research, bid management, targeting and ad copy testing
• Extremely organized, self-motivated, and passionate about paid media platforms
• In-depth knowledge of Microsoft Office applications (Excel, Word, PowerPoint)

Nice-to-haves

• Experience with Facebook Ads
• Google Ads Certification
• Shopping Ads Certification

Benefits

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance