Paid Search Specialist

Ccf Holdings - Savannah, GA

Full-time - Mid Level

Onsite - Savannah, GA

1,001-5,000 employees

Credit Intermediation and Related Activities

About the position

The Paid Search Specialist will play a crucial role in implementing and measuring digital growth strategies aimed at generating new leads and acquiring customers. This position involves developing and managing a multi-channel digital marketing strategy to enhance the company's web presence and drive loan volume.

Responsibilities

• Develop, implement and manage PPC campaigns on Google and Bing including keyword research, bidding strategy, execution, and optimization.
• Develop and execute innovative multi-channel marketing campaigns across PPC, Paid Social, Display, and Remarketing.
• Assist with day-to-day relationship management with external vendors/agencies related to digital marketing campaigns.
• Measure and report on the performance of all digital marketing campaigns against KPIs and ROAS.
• Conduct continuous market research and analysis to stay updated with market trends and customer needs.
• Manage and monitor campaigns to identify key trends and recommend optimization techniques.
• Oversee campaign marketing asset development to ensure brand consistency and adherence to best practices.
• Collaborate with internal marketing teams to understand campaign-specific goals and audience segmentation.
• Assist in creating PowerPoint presentations for key business stakeholders.
• Track budgets and allocate resources effectively to optimize marketing spend.

Requirements

• 2+ years of digital marketing experience required.
• Hands-on experience with digital paid advertising platforms/tools such as Google Ads, Facebook Ads, Bing Ads, and Adroll.
• Familiarity with digital tools, services, and concepts including web analytics and content management systems.
• Effective project and time-management skills with the ability to balance multiple projects.
• Detail-oriented with exceptional organization skills.
• Strong communication and interpersonal skills.
• Self-sufficient, self-motivated, proactive, and tech-savvy.
• Team player able to work collaboratively across departments.

Nice-to-haves

• Experience with advanced analytics tools.
• Knowledge of SEO best practices.
• Familiarity with A/B testing methodologies.

Benefits

• 401(k)
• 401(k) matching
• AD&D insurance
• Dental insurance
• Disability insurance
• Flexible spending account
• Health insurance
• Uncapped Flexible Paid Time Off
• Access to a robust learning management system
• Professional Development and Mentor Programs
• Multiple coverage levels for Medical, Dental, & Vision
• Group Health & Wellness Program
• Basic and AD&D Life Insurance
• Optional pet insurance
• Voluntary benefits including short-term and long-term disability insurance.