Paid Social Assistant

$50,000 - $50,000/Yr

Unclassified - New York, NY

posted 3 months ago

Full-time - Entry Level
New York, NY

About the position

As a Paid Social Assistant at Deutsch New York, you will be an integral part of our Media team, focusing on the execution and management of paid social media campaigns across various platforms. Your primary responsibilities will include building out campaigns in Ads Manager platforms, monitoring social campaigns daily, and managing campaign pacing and performance. You will also be tasked with making optimization recommendations as needed, ensuring that large budgets are managed effectively across different lines of business, and tracking social spending to stay within budgetary constraints. In addition to campaign management, you will assist in the development of Paid Social Media buying strategies tailored for specific channels. This will require a thorough understanding of social platforms, researching client services and product offerings, and building or refining audience targets. You will also handle invoice reconciliation and stay updated on platform changes by checking social news and platform blogs, ensuring that both the team and clients are informed of any relevant updates. Other duties may be assigned as necessary, providing you with a dynamic work environment where adaptability is key.

Responsibilities

  • Build out campaigns in Ads Manager platforms across various social platforms
  • Monitor social campaigns daily across multiple activations and clients
  • Manage campaign pacing and performance and make optimization recommendations when needed
  • Manage large budgets across lines of business and track social spending to assure we are on budget
  • Assist in development of Paid Social Media buying strategies for specific channels
  • Handle invoices reconciliation
  • Stay on top of platform updates to help keep the team and clients informed
  • Perform any other assigned duties as requested

Requirements

  • Advertising agency internship experience (social media buying internship preferred)
  • Familiarity with social media advertising and Meta ads manager (ideally TikTok, LinkedIn, and Pinterest as well)
  • Detail oriented with ability to demonstrate critical and analytical thinking
  • Basic knowledge of Excel and formulas
  • Passion for social media advertising
  • A drive to learn and use information to innovate
  • Ability to multitask in a fast paced environment and work independently

Benefits

  • Collaborative work environment
  • Focus on learning and development
  • Encouragement of work-life balance including weekends and vacations
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