Paid Social Buyer

Hearst UK, The National Magazine Company Ltd. - New York, NY

Full-time

New York, NY

About the position

The Paid Social Buyer at Hearst Magazines will play a crucial role in the Paid Social team, collaborating with various departments to launch and optimize social media campaigns. This position focuses on media buying and traffic acquisition across platforms such as Meta, TikTok, Snapchat, and Pinterest, ensuring successful performance of all social campaigns.

Responsibilities

• Media buying and traffic acquisition across paid social platforms.
• Collaborate with Ad Operations, Sales, Marketing, and Edit teams to launch and optimize campaigns.
• Monitor and analyze campaign performance to ensure success.
• Stay updated on industry trends and new tools for social media marketing.

Requirements

• Strong organizational skills and attention to detail.
• Experience with media buying on social platforms.
• Ability to analyze data and optimize campaigns based on performance.
• Creative mindset and willingness to learn new skills.

Nice-to-haves

• Experience with content distribution tools.
• Familiarity with digital marketing strategies.
• Knowledge of analytics tools for social media.

Benefits

• Health insurance coverage.
• Paid time off and holidays.
• Professional development opportunities.