Paid Social Manager

$90,000 - $100,000/Yr

Deutsch Inc. Which Will Do Business In California As Deutsch NY - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

The Paid Social Manager at Deutsch NY will oversee daily paid social activities, primarily focusing on Meta Ads, while also managing campaigns across TikTok and Snapchat. This role is integral to the Growth Marketing team, responsible for developing and executing paid social strategies to achieve performance objectives through data-driven insights and collaboration with various internal teams.

Responsibilities

• Collaborate with Paid Social and Brand teams to develop, refine, and execute overarching paid social strategy and growth plan.
• Oversee the development and management of campaigns across Meta, TikTok, and Snapchat to consistently achieve performance goals.
• Analyze emerging trends and generate data-driven insights to enhance Performance Marketing strategies and tactics.
• Guide the assessment of current and emerging platforms, while proactively identifying opportunities for testing and innovation.
• Work closely with the data team to efficiently analyze and evaluate campaign performance, interpret insights, and optimize strategies for better results in real-time.
• Develop and implement data-driven insights to optimize creative strategies and audience performance.
• Work with internal teams to ensure campaigns align with overall marketing strategies.

Requirements

• 4+ years of experience in Meta ads or Paid Social within DTC or media agency settings.
• Experience in DTC and/or Performance Marketing is required.
• A strong understanding of Meta Ads Manager is essential, with experience in TikTok, Snapchat, and other platforms being a plus.
• Extensive experience executing paid social media strategies, preferably within the DTC space.
• Familiarity with influencer marketing, whitelisting or spark ads.
• Certifications in Meta, TikTok and/or Google Analytics are a plus.
• A strong passion for Paid Social, with an interest in emerging trends and innovations.
• Detail-oriented individual with the ability to demonstrate critical and analytical thinking.
• Ability to multitask in a fast-paced environment and work collaboratively across different working styles.
• Education: BA/BS Marketing, Communications, or other related field.

Nice-to-haves

• Experience in influencer marketing, whitelisting or spark ads.
• Certifications in Meta, TikTok and/or Google Analytics.

Benefits

• Competitive salary ranging from $90,000.00 to $100,000.00, commensurate with experience.