Paid Social Manager

About the position

The Paid Social Manager at Spark Foundry is responsible for overseeing the day-to-day management of paid social media campaigns for assigned brands. This role involves leading campaign development, activation, and innovation while ensuring alignment with client goals. The manager will collaborate closely with the Associate Director to develop strategies and execute tactical plans, as well as manage a team of Social Analysts to ensure timely delivery and career development.

Responsibilities

• Contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
• Lead client relationship with day to day contact and partner agencies by ensuring a seamless communication process
• Provide direction to Analyst(s) to conduct research necessary to build a new campaign
• QA and oversee trafficking of approved plan into social platforms
• Maintain oversight of budget and billing activity including pacing, Prisma management, draft billing, and accuracy of budgets vs. strategy flowcharts
• Oversee Analyst(s) management of campaign budgets, pacing, and bid adjustments
• Develop and recommend optimizations and/or testing plans
• Pull data and research components needed for new business pitches
• Contribute to development of agency level POVs on industry happenings
• Primary party responsible for customization of agency POVs for individual clients

Requirements

• Proven experience in managing paid social media campaigns
• Strong understanding of social media platforms and their advertising capabilities
• Excellent communication and interpersonal skills for client relationship management
• Ability to analyze data and develop actionable insights
• Experience in budget management and financial oversight
• Leadership skills to manage and develop a team of analysts

Nice-to-haves

• Experience with advanced social media analytics tools
• Familiarity with digital marketing trends and best practices
• Creative problem-solving skills
• Ability to work in a fast-paced environment

Benefits

• Medical coverage
• Dental insurance
• Vision insurance
• Disability insurance
• 401K plan
• Parental leave
• Family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off