Paid Social Manager

$90,000 - $166,400/Yr

Britbox - New York, NY

Full-time - Mid Level

New York, NY

About the position

As a Paid Social Manager at BritBox International, you will play a pivotal role in shaping the digital marketing strategy for our brand across various paid social media channels. Reporting directly to the Director of Media Buying and Planning, you will be part of a dynamic team of in-house biddable media experts dedicated to driving subscription growth for BritBox North America and other territories. Your primary responsibility will be to create and manage large-scale digital campaigns that resonate with our audience and align with our business objectives. In this fast-paced, KPI-driven environment, you will be expected to multitask effectively, prioritize tasks, and manage multiple projects concurrently. Your keen attention to detail will be crucial as you oversee campaign setups, conduct extensive quality assurance checks, and monitor campaign performance daily. You will leverage your analytical skills to derive insights from data, optimizing campaigns to achieve aggressive business goals. The ideal candidate will not only excel in strategic planning but also thrive in a hands-on role, demonstrating a strong work ethic and a positive attitude. You will be responsible for building and managing relationships with key platform partners, ensuring that our campaigns are executed flawlessly and deliver the desired results. Additionally, you will mentor team members, fostering a collaborative environment that encourages creativity and innovation. This position requires international travel 2-4 times a year, reflecting our commitment to expanding our reach and enhancing our global presence. As part of the BritBox family, you will contribute to our mission of delivering the best British TV experience to fans around the world, navigating the exciting adventures that lie ahead.

Responsibilities

• Develop, plan and buy paid social strategy to support subscription growth for BritBox.
• Manage all campaign set-up and conduct extensive QA of paid social media buys across various platforms.
• Daily in-platform monitoring of campaign pacing and performance against agreed-upon KPIs.
• Deliver audience, creative and other optimizations insights for performance channels.
• Directly execute in-platform optimizations based on campaign performance and opportunities for improvement.
• Work closely with biddable team members to troubleshoot obstacles, quickly and proactively.
• Manage budget pacing and reconciliations with finance.
• Build & manage relationships with key platform partners.

Requirements

• Bachelor's degree with strong academic performance.
• 4+ years in paid social media platforms (Meta experience required; Twitter, TikTok, LinkedIn, Snap a plus).
• Agency experience managing large accounts is preferred.
• Proven track record of managing biddable channels to hit aggressive business goals.
• Experience in subscription businesses and entertainment industry are a plus.

Nice-to-haves

• Experience in subscription businesses and entertainment industry are a plus.

Benefits

• Competitive benefits package
• Bonus potential