Paid Social Manager

$90,000 - $100,000/Yr

Deutsch - New York, NY

Full-time - Mid Level

New York, NY

Professional, Scientific, and Technical Services

About the position

We are looking for a Paid Social Manager to join our Media team here at Deutsch NY, working within Growth Marketing and reporting to our Paid Social Director. You'll be responsible for overseeing daily paid social activities across Meta, TikTok, and Snapchat, with a primary focus on Meta Ads. Experience in managing purchase-optimized campaigns is required. Your role will involve building, analyzing, and optimizing campaigns to achieve performance objectives.

Responsibilities

• Collaborate with Paid Social and Brand teams to develop, refine, and execute overarching paid social strategy and growth plan
• Oversee the development and management of campaigns across Meta, TikTok, and Snapchat, to consistently achieve performance goals
• Analyze emerging trends and generate data-driven insights to enhance Performance Marketing strategies and tactics
• Guide the assessment of current and emerging platforms, while proactively identifying opportunities for testing and innovation
• Work closely with data team to efficiently analyze and evaluate campaign performance, interpret insights, and optimize strategies for better results in real-time
• Develop and implement data-driven insights to optimize creative strategies and audience performance
• Work with internal teams to ensure campaigns align with overall marketing strategies

Requirements

• 4+ years of experience in Meta ads or Paid Social within DTC or media agency settings
• Experience in DTC and/or Performance Marketing is required
• A strong understanding of Meta Ads Manager is essential, with experience in TikTok, Snapchat, and other platforms being a plus
• Extensive experience executing paid social media strategies, preferably within the DTC space
• Familiarity with influencer marketing, whitelisting or spark ads
• Certifications in Meta, TikTok and/or Google Analytics are a plus
• A strong passion for Paid Social, with an interest in emerging trends and innovations
• Detail oriented individual with ability to demonstrate critical and analytical thinking
• Ability to multitask in a fast paced environment and work collaboratively across different working styles

Nice-to-haves

• Experience in DTC and/or Performance Marketing is required
• Certifications in Meta, TikTok and/or Google Analytics are a plus

Benefits

• Collaborative work environment
• Focus on learning and development
• Work-life balance with respect for weekends and vacations
• Equal opportunity employer