Paid Social Manager

$105,000 - $110,000/Yr

Hanna Andersson - Portland, OR

Full-time - Mid Level

Portland, OR

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers

About the position

The Paid Social Manager at Hanna Andersson is responsible for shaping and executing the strategy for the company's in-house paid social program. This role focuses on driving new customer acquisition and enhancing brand loyalty through creative and strategic management of paid social channels. The manager will analyze performance data, collaborate with various teams, and develop engaging ad content to amplify brand impact and performance.

Responsibilities

• Lead paid social strategy with a focus on driving new customer acquisition
• Own day-to-day channel management, including bid and budget optimization, creative launches and iteration, audience building, testing and targeting & reporting
• Manage the paid social budget to maximize revenue and hit KPIs, leveraging historical data and the Hanna marketing calendar to inform planning
• Evaluate campaign data to identify opportunities to increase efficiency and drive growth
• Report on paid social performance in weekly and monthly meetings, making recommendations to optimize based on data, inclusive of testing results
• Develop a testing roadmap for creatives, audiences, landing pages, campaign structure, etc., and share learnings with the broader digital team
• Develop comprehensive briefs and build relationships with the creative team to create engaging ads that drive performance
• Lead monthly creative performance meetings with the brand team and other channel leads showcasing top and bottom-performing concepts and recommending new tests
• Collaborate with the organic social and influencer teams to share learnings cross-functionally and develop collective best practices
• Work with partners to stay up to date on best practices, explore new platform opportunities and secure access to beta features
• Evaluate campaign and creative success based on multiple inputs including last-click data, incrementally measures and in-platform engagement data
• Support other paid channels, including direct mail to aid in new customer acquisition and customer retention

Requirements

• 5+ years of experience in paid social where you were responsible for channel strategy, campaign execution, and budget management across Facebook, Instagram, TikTok, and Pinterest
• Experience with marketing analytics tools such as Power BI, Google Analytics, and Looker and proficiency within Excel to measure performance and identify actionable insights
• Understanding of other digital marketing channels including paid search, display, direct mail, and affiliate
• Experience working cross-functionally with influencer, organic social, and creative teams
• Genuine sense of curiosity and ability to develop testing plans from hypothesis to measurement and iteration
• Strong problem-solving skills and attention to detail

Benefits

• Competitive salary range of $105,000 - $110,000
• Hybrid work environment
• Opportunities for professional development
• Collaborative and growth-driven work culture
• Focus on work-life balance