Paid Social Manager

$75,000 - $130,000/Yr

Boll & Branch - New York, NY

Full-time - Mid Level

Remote - New York, NY

101-250 employees

About the position

Boll & Branch is seeking a Paid Social Manager to focus on efficient customer acquisition through paid social channels. This full-time role will report to the Digital Manager, Acquisition, and work closely with the paid social Senior Associate. The primary responsibilities include managing Meta paid social campaigns, optimizing performance, and analyzing results to maximize sales and efficiency.

Responsibilities

• Manage daily execution, optimization, and analysis of Meta paid social campaigns.
• Launch new campaigns and ads for multiple promotional changes throughout Q4.
• Generate new creative ideas and optimize variants based on performance and market trends.
• Collaborate with cross-functional teams including creative, copy, brand, and e-commerce to enhance optimizations and learnings.
• Oversee and optimize landing page experiences to improve performance.
• Maintain up-to-date reports and analyses to monitor key performance indicators (KPIs) such as CPA, AOV, and ROAS.
• Support hourly budget changes and optimizations during peak periods like cyber week.

Requirements

• 3-4+ years of proven relevant Meta paid social experience in a performance/growth marketing DTC role.
• Experience managing multi-million dollar budgets during high holiday periods.
• Expert knowledge in Meta Ads Manager, including hands-on buying, bidding, targeting, and optimization.
• Fluent in influencer landscape and allowlisting.
• Experience in building and maintaining custom product catalogs via Shopify.
• Technical understanding of social platform reporting tools, pixels, APIs, and attribution.
• Strong analytical skills, proficient in marketing data tools such as Google Analytics and Looker, and data analysis tools like Excel.
• High-level attention to detail with strong organizational, project management, and presentation skills.

Nice-to-haves

• Experience working on luxury brands or higher priced goods.

Benefits

• Medical, Dental, Vision, and Life/AD&D insurance
• Commuter Benefits, HSA/FSA, STD/LTD, and Employee Assistance Program
• Family-Planning Services, Gender-affirming healthcare, and Health Advocacy Program
• Fitness Reimbursement Program
• 401(k)
• Paid Time Off
• Employee Discount