Paid Social Manager

Renuity - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

About the position

Renuity is searching for a Paid Social Manager to help develop and implement a paid social strategy that aligns with the company's business goals, integrating superior performance across all business units. This position will be based in our Charlotte, NC office, working Monday through Friday with some hybrid flexibility. The Paid Social Manager will be responsible for building a paid social channel starting with our Home Organization business, aiming to match or exceed the performance of top social lead generation partners. The role involves automating redundant tasks to increase efficiency and utilizing AI and curated seed images/videos for content and ad creation. The manager will streamline ad creation using internal or third-party tools to maximize scale and minimize costs, while also integrating email, website, SMS, and phone channels into the lead flow process. In addition, the Paid Social Manager will develop reporting and insights for the paid social channel to guide the team and inform stakeholders. They will create a Conversion Rate Optimization (CRO) system and content strategy to optimize lead quality and flow, implement A/B and Multivariate Testing (MVT) for optimization and personalized lead flow, and develop customer cluster models to target positive clusters while reducing investment in negative ones. The role also requires the use of automation tools to keep ads fresh and maximize conversions, combining identity resolution solutions with first-party data to enhance customer models. The goal is to achieve over 10% of total sales from the channel by year-end while maintaining cost efficiency, applying growth hacking principles to improve channels beyond paid social.

Responsibilities

• Build a paid social channel starting with our Home Organization business that matches or beats the performance of top social lead generation partners
• Automate redundant tasks to increase efficiency
• Utilize AI and curated seed images/videos for content and ad creation
• Streamline ad creation using internal or third-party tools to maximize scale and minimize costs
• Integrate email, website, SMS, and phone channels into the lead flow process
• Develop reporting and insights for the paid social channel to guide the team and inform stakeholders
• Create a CRO system and content strategy to optimize lead quality and flow
• Implement A/B and MVT testing for optimization and personalized lead flow
• Develop customer cluster models to target positive clusters and reduce investment in negative ones
• Use automation tools to keep ads fresh and maximize conversions
• Combine identity resolution solutions with 1st party data to enhance customer models
• Achieve over 10% of total sales from the channel by year-end while maintaining cost efficiency
• Apply growth hacking principles to improve channels beyond paid social

Requirements

• Ability to own your budget, strategy and business direction for the paid social channel
• Passion for testing and learning new and innovative ways to approach old challenges
• Ability to communicate clearly and effectively with the complex in a simple and easily digestible way
• Deep understanding and passion for continuous learning of ad platforms, including Facebook Ads Manager, Instagram and other relevant social channels
• CRO, LPO and A/B testing need to be part of your passion and an integral part of how you find success
• Proven ability to manage and negotiate with external vendors
• Deep understanding of data and analytics across web analytics platforms and data visualization solutions to create actionable reporting and insights

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• Paid time off
• Vision insurance
• 401(k) matching