Paid Social Manager

829 Studios - Boston, MA

Full-time - Senior

Remote - Boston, MA

Professional, Scientific, and Technical Services

About the position

The Paid Social Manager at 829 Studios is responsible for leading the PPC team with a focus on digital marketing strategies, particularly in paid social advertising. This role involves mentoring team members, managing client portfolios, and executing successful advertising campaigns while collaborating with various marketing disciplines to achieve collective goals.

Responsibilities

• Strategize, develop, and maintain multiple digital advertising campaigns for a portfolio of medium-to-enterprise sized businesses.
• Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events.
• Update clients regularly on the status of their digital initiatives.
• Prepare client deliverables from project kickoff documents to rolling reporting.
• Advise clients on how to best accomplish their business goals through digital advertising.
• Onboard, coach, and supervise junior reports as they develop competencies in digital advertising.
• Serve as a technical resource to other departments and peers.
• Conceptualize, vocalize, and implement departmental process improvements.
• Assist with candidate interviews and the departmental hiring process.

Requirements

• A minimum of 5-7 years managing paid advertising programs.
• Previous people management and/or team leadership experience.
• Thorough understanding of various paid social advertising tool sets such as Meta and LinkedIn.
• Proficiency in Google Sheets, Google Slides, and Google Docs.
• Deep understanding of analytics tools such as Google Analytics, Hubspot Analytics, or similar.
• Familiarity with WordPress or a similar CMS.
• Understanding of landing page best practices and optimization techniques.
• Experience with project management tools such as ClickUp, Asana, or Monday.com.
• Experience with pixeling and conversion tracking via Google Tag Manager or other means.
• Experience with reporting tools such as Google Data Studio, NinjaCat, TapClicks, or similar.
• Excellent written and verbal communication and presentation skills.
• Exceptional time management and organization skills.
• Ability to work both independently and in a team-oriented environment.
• Experience juggling multiple projects and paid advertising campaigns simultaneously.

Nice-to-haves

• Certifications in Meta Ads, Google Ads, or similar.
• Familiarity with Twitter Ads, Pinterest Ads, Reddit Ads, and/or TikTok Ads.
• Experience with Google Ads and/or Microsoft Ads.

Benefits

• Remote workplace options in various states.
• Generous paid vacation benefits that increase with tenure, 13 company holidays, and Summer Fridays.
• 401K plan with 4% Safe Harbor employer match after one year of employment.
• No-cost life insurance coverage.
• Short term disability benefits.
• Competitive healthcare plans with 80% employer coverage for medical and dental premiums, 100% for vision, and FSA options.
• Commuter benefits to save on transportation expenses.
• Personal budget for continuing education and attending events.