LendingTree - Charlotte, NC
posted about 2 months ago
The Manager of Paid Social Marketing is a pivotal role responsible for overseeing all aspects of paid social media campaigns. This includes the development of strategies, execution, management, and optimization of campaigns to ensure they generate profitable leads. The position requires daily management of bids, spend, and performance metrics, including lead volumes, revenue, and margins, to meet performance goals aligned with the company's objectives. The manager will analyze data to make informed decisions and build automated processes around bids, ads, and landing page optimization. A deep understanding of data structures and how data integrates between internal and external systems is essential. The role involves ownership of the structure, tactical direction, optimization, spend, and P&L of specific campaigns within the online lead aggregation space. The manager will be expected to communicate performance metrics for respective products during weekly calls, monthly meetings, and quarterly business reviews. Ongoing account optimization is a key responsibility, which includes making structural and creative improvements. The manager will also report on and share innovative test ideas and results with the marketing and product teams. Collaboration with the creative team is crucial to brainstorm new concepts based on platform knowledge and to present creative learnings from campaigns.