Paid Social Manager

$90,000 - $100,000/Yr

Deutsch New York - New York, NY

Full-time - Mid Level

New York, NY

About the position

The Paid Social Manager will oversee daily paid social activities across platforms such as Meta, TikTok, and Snapchat, with a primary focus on Meta Ads. This role is crucial for developing and executing paid social strategies that drive performance objectives, requiring a strong analytical approach to campaign management and optimization.

Responsibilities

• Collaborate with Paid Social and Brand teams to develop, refine, and execute overarching paid social strategy and growth plan.
• Oversee the development and management of campaigns across Meta, TikTok, and Snapchat to consistently achieve performance goals.
• Analyze emerging trends and generate data-driven insights to enhance Performance Marketing strategies and tactics.
• Guide the assessment of current and emerging platforms, while proactively identifying opportunities for testing and innovation.
• Work closely with the data team to efficiently analyze and evaluate campaign performance, interpret insights, and optimize strategies for better results in real-time.
• Develop and implement data-driven insights to optimize creative strategies and audience performance.
• Work with internal teams to ensure campaigns align with overall marketing strategies.

Requirements

• 4+ years of experience in Meta ads or Paid Social within DTC or media agency settings.
• Experience in DTC and/or Performance Marketing is required.
• A strong understanding of Meta Ads Manager is essential, with experience in TikTok, Snapchat, and other platforms being a plus.
• Extensive experience executing paid social media strategies, preferably within the DTC space.
• Familiarity with influencer marketing, whitelisting or spark ads.
• Certifications in Meta, TikTok and/or Google Analytics are a plus.
• A strong passion for Paid Social, with an interest in emerging trends and innovations.
• Detail-oriented individual with the ability to demonstrate critical and analytical thinking.
• Ability to multitask in a fast-paced environment and work collaboratively across different working styles.

Nice-to-haves

• Certifications in Meta, TikTok and/or Google Analytics are a plus.
• Familiarity with influencer marketing, whitelisting or spark ads.

Benefits

• Hybrid work schedule (Tuesday - Thursday in-office or as needed for client meetings).
• Competitive salary range of $90,000.00 - $100,000.00, commensurate with experience.