Paid Social Media Assistant Manager

AZEK Company - Chicago, IL

Full-time - Mid Level

Chicago, IL

Building Material and Garden Equipment and Supplies Dealers

About the position

We are seeking a dynamic and experienced Paid Social Media Assistant Manager to join our team. This individual will be responsible for directly managing paid social media campaigns across various platforms, with a focus on Meta, Pinterest, and other emerging channels. The ideal candidate will possess a deep understanding of paid social media management, including hands-on channel optimization, trend analysis, and creative performance enhancement. This role requires a strategic thinker who can lead creative teams in developing, testing, and refining paid social media content to achieve optimal engagement and conversion rates.

Responsibilities

• Develop and execute innovative paid social media strategies to drive brand awareness and engagement across Meta, Pinterest, and additional platforms.
• Manage and optimize paid social media campaigns, ensuring alignment with business objectives and maximizing ROI.
• Stay ahead of industry trends and platform updates, leveraging new opportunities to enhance campaign performance.
• Collaborate with creative teams to produce compelling social media content, iterating on designs and messaging to improve effectiveness.
• Lead the creative process, from brainstorming to execution, to ensure high-quality, on-brand social media assets.
• Conduct regular performance analysis and reporting, providing insights and recommendations for ongoing campaign improvement.
• Manage paid social channel pixel, tagging, and tracking responsibilities for accurate conversion and data tracking, managing communication with web team to track events and updates across our website and ad campaigns.
• Partner with cross-functional teams to integrate paid social strategies with broader marketing initiatives.

Requirements

• Proven experience with minimum of 3-4 years hands on keyboard managing paid social media campaigns directly, with a strong track record in Meta and Pinterest.
• In-depth knowledge of paid social media channels, including hands-on experience with campaign optimization.
• Expertise in creative performance optimization, with the ability to guide creative teams through testing and iteration processes.
• Strong analytical skills, with the ability to interpret data and translate findings into actionable strategies.
• Excellent communication and leadership skills, with experience managing creative teams and collaborating across departments.
• A proactive, results-oriented mindset with a passion for innovation and continuous improvement.