Paid Social Media Buyer (Hybrid)

European Wax Center - Plano, TX

Full-time - Mid Level

Plano, TX

1,001-5,000 employees

Personal and Laundry Services

About the position

The Paid Social Media Buyer is a crucial member of the European Wax Center's in-house paid media planning and buying team. This role focuses on setting up, managing, and optimizing paid social media campaigns to achieve and exceed key performance indicators (KPIs) across both national and local initiatives. The position requires collaboration with various teams to develop effective strategies and adapt to the evolving media landscape.

Responsibilities

• Develop sophisticated paid social strategies to acquire new customers.
• Launch and manage evergreen and seasonal campaigns, continually optimizing the buys to meet KPIs.
• Set up in-platform experiments including alpha and beta tests to embody a test & learn culture.
• Utilize offline conversion data to inform optimizations in-platform.
• Partner closely with team members to optimize across media channels.
• Collaborate with the CRM team to develop first-party audience strategies and deploy them in-platform.
• Present data and insights to various audiences in an easy-to-understand manner.
• Develop and deploy a roadmap to remain agile in response to industry changes.
• Work closely with creative teams to align ad assets with campaign goals and performance data.
• Regularly track updates across social platforms to ensure strategies align with the latest features and policies.
• Support additional projects as needed.

Requirements

• Bachelor's Degree in a relevant field.
• 2+ years of experience buying on Meta, TikTok, Snap, and Pinterest.
• 3-5 years of overall online advertising experience.
• Experience in other paid media channels (paid search, programmatic, etc.) is a plus.
• Experience utilizing an enterprise social management platform (e.g., Sprinklr or Sprout) is a plus.
• Meta Blueprint Certification is required.

Nice-to-haves

• Experience in content marketing and/or influencer marketing for relationships with 10Pearls is a plus.
• Experience working on an in-house marketing team is a plus.
• Experience in franchise/distributed workforce environments is a plus.