Paid Social Media Content Creator (AI-Enhanced)

Neilson Financial Services - Newark, NJ

Full-time - Mid Level

Newark, NJ

Insurance Carriers and Related Activities

About the position

The Paid Social Media Content Creator (AI-Enhanced) at Neilson Financial Services is responsible for creating impactful and scalable social media content that drives engagement and performance across various life insurance brands. This role leverages AI tools to streamline content creation, ideate rapidly, and optimize direct response advertising for paid social campaigns, ensuring a quick turnaround for creative assets.

Responsibilities

• Leverage AI-powered tools to create high-volume social media content, including static images, video, and motion graphics.
• Stay updated on social media trends and creatively apply insights to deliver compelling content.
• Rapidly brainstorm and conceptualize new ideas for direct response advertising campaigns.
• Test multiple creative variations across campaigns to identify top-performing assets.
• Develop content aimed at driving conversions and lead generation through paid social ads.
• Ensure creative messaging and visuals are consistent across various platforms.
• Collaborate with the performance marketing team to analyze engagement data and refine content.

Requirements

• 2+ years of experience as a content creator with a strong background in direct response advertising and paid social.
• Proven experience using AI-enhanced tools (e.g., ChatGPT, MidJourney) to streamline content creation.
• Strong understanding of the latest social media trends and effective content generation.
• Demonstrated experience in creating content specifically for paid social, focusing on leads and conversions.
• Proficiency across key social media platforms like Facebook, Instagram, and TikTok.
• Ability to work in fast-paced environments and meet campaign deadlines.
• Analytical mindset to use data for creative decisions and content optimization.
• Excellent collaboration skills with performance teams.

Benefits

• Life insurance