Paid Social Media Specialist

About the position

The Paid Social Media Specialist will be responsible for developing and executing paid social media campaigns to enhance brand visibility and drive engagement. This role involves analyzing campaign performance, optimizing strategies, and collaborating with cross-functional teams to achieve marketing objectives.

Responsibilities

• Develop and implement paid social media strategies across various platforms.
• Analyze campaign performance metrics and optimize strategies for better results.
• Collaborate with the marketing team to align social media campaigns with overall marketing goals.
• Manage budgets and allocate resources effectively for paid social initiatives.
• Stay updated on social media trends and best practices to enhance campaign effectiveness.

Requirements

• Proven experience in managing paid social media campaigns.
• Strong analytical skills to interpret data and make informed decisions.
• Excellent communication and collaboration skills.
• Familiarity with social media advertising tools and platforms.

Nice-to-haves

• Experience with A/B testing and conversion rate optimization.
• Knowledge of SEO and content marketing strategies.
• Creative thinking and problem-solving skills.

Benefits

• Health insurance coverage
• 401k retirement plan
• Paid time off and holidays
• Professional development opportunities