Paid Social Strategist (Luxury Client)
SocialCode - New York City, NY
posted 3 days ago
About the position
Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce - that's what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms. Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we're not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better. We are looking for a Paid Social Strategist to join us and serve as a key client contact and support. As a Paid Social Strategist at Code3 you will manage paid social buys, oversee strategic deliverables, and offer expert insight across leading social platforms. Critical thinking, curiosity, and resourcefulness are essential.
Responsibilities
- Develop full funnel paid social strategies that align with client objectives, encompass marketplace trends, and adhere to best practices
- Proficient in building out tactical strategy, platform selection, audience building, content mapping and flight recommendation
- Ability to source, pull and compile competitive, marketplace, platform, audience and campaign performance research that guides media plan strategy
- Establish and evolve your clients' paid social strategy, including but not limited to: Learning Agendas, A/B Testing, Pixel Tagging & Event Management, client KPI and goal setting, campaign and audience optimizations
- Analyze multi-platform campaign performance to provide detailed insights, key learnings and recommendations
- Act as a trusted touch point with our clients, platform partners & cross-functional teams regarding campaign strategy within the respective vertical
- Prepares and presents strategic / tactical plans and recommendations and is comfortable sharing with the clients and internal team members
- Maintain open and productive communications with platform partners, ensuring our campaigns are of the highest standard
Requirements
- Minimum of 3+ years of experience in paid social media buying and planning
- Experience in paid social planning and buying across at least 2 social platforms such as Meta, TikTok, Pinterest, Snapchat, YouTube, etc.
- Deep experience with GA4 required
- Excellent communication skills, both written and verbal, with the ability to articulate complex ideas to clients and internal teams
- Excel skills: comfort with pivot tables and large datasets is a must
Nice-to-haves
- Certifications in digital marketing and/or social media strategy are a plus (Meta Blueprint Buying and Planning Certifications, Snap Focus, Google Analytics Certification, etc.)
- Beauty, Fashion, or Luxury Retail experience a plus
Benefits
- Full medical, dental, and vision benefits as well as generous retirement program
- Thoughtful parental leave and return program
- Flexible Time Off, holidays, quarterly Company 'Recharge' Days, and holiday closure in December
- Ongoing learning and development opportunities
- Commitment to transparent DEIB practices
