Paid Social & YouTube Media Manager, US

$120,000 - $129,000/Yr

Getyourguide - New York, NY

Full-time - Mid Level

Remote - New York, NY

501-1,000 employees

About the position

The Paid Social & YouTube Media Manager at GetYourGuide is a key member of the brand marketing team responsible for executing and managing digital advertising campaigns across various platforms, including Google/YouTube, Meta, and TikTok. This role involves planning, optimizing, and analyzing campaigns to meet performance goals while collaborating with creative teams and stakeholders to ensure effective brand strategy implementation.

Responsibilities

• Plan, execute, and optimize display advertising campaigns across various platforms, including Google/YouTube, Meta, and TikTok.
• Collaborate with the creative team to develop compelling ad creatives that align with campaign objectives.
• Monitor campaign performance and make data-driven adjustments to ensure key performance indicators (KPIs) are met.
• Develop tracking & trafficking processes with external and internal stakeholders to ensure performance tracking is in place in display channels.
• Brainstorm, implement and execute testing plans to optimize business goals in display channels.
• Use ads managers and reporting suites in gathering, analyzing, and interpreting campaign data.
• Generate regular reports on campaign performance, providing insights and recommendations for improvement.
• Work with analytics tools to track and measure the effectiveness of display campaigns.
• Liaise with internal and external stakeholders to understand campaign requirements and objectives.
• Communicate effectively with cross-functional teams, ensuring seamless collaboration on campaign execution.
• Address stakeholder inquiries and provide regular updates on campaign progress.
• Support the development and execution of brand strategies in alignment with organizational goals.
• Contribute to the creation of brand guidelines and ensure consistency across display campaigns.
• Stay informed about industry trends and competitor activities to provide insights for brand strategy refinement.

Requirements

• Hands-on-keyboard experience in Meta, Google, and TikTok platforms.
• Experience in A/B Testing from ideation & development through reporting & insight collection.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Familiarity with ad platforms, such as Google Ads, Facebook Ads, and programmatic advertising.
• Excellent communication and interpersonal skills for effective stakeholder management.
• Detail-oriented with a creative mindset to contribute to ad creative development.
• Ability to work collaboratively in a fast-paced environment and adapt to changing priorities.

Benefits

• 20 vacation days to start (plus one additional day per year of tenure up to 23 days)
• 13 public holidays off
• 10 paid sick days per year
• 401(k) plan plus company matching
• 12 weeks 100% paid parental leave
• Hybrid work-from-home and telecommuting policy
• Annual personal growth budget
• Various commuter benefits
• Fitness benefits
• Full coverage medical plan options
• 100% employer paid dental and vision for employees and their dependents
• 100% employer paid life and short term disability
• HSA and FSA plans
• Voluntary additional life, disability, special disease and accident insurance
• GetYourGuide vouchers and friends & family discount