Part-Time Digital Marketing Specialist

$49,920 - $49,920/Yr

Mash Gallery - Central LA, CA

Part-time - Entry Level

Central LA, CA

Museums, Historical Sites, and Similar Institutions

About the position

The Part-Time Digital Marketing Specialist at Mash Gallery is responsible for developing, implementing, and optimizing digital marketing strategies across various platforms. This role focuses on driving brand awareness, engagement, and conversions while ensuring compliance with advertising requirements. The specialist will work closely with the marketing team to integrate digital efforts with overall marketing strategies.

Responsibilities

• Develop and execute comprehensive digital marketing campaigns across Meta, Pinterest, Google Ads, and other relevant platforms.
• Analyze campaign performance data to identify trends, insights, and opportunities for improvement.
• Create engaging and effective ad content that aligns with our brand voice and marketing goals.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to ensure compliance with advertising requirements.
• Collaborate with the marketing team to integrate digital marketing efforts with overall marketing strategies.
• Monitor and report on key performance indicators (KPIs) to measure the success of campaigns and make data-driven recommendations for optimization.

Requirements

• Proven experience in digital marketing, with a strong focus on Meta, Pinterest, Google Ads, and other social media platforms.
• Demonstrated ability to analyze data and derive actionable insights to enhance campaign performance.
• Familiarity with current advertising requirements and best practices for various digital platforms.
• Excellent communication and writing skills, with the ability to create compelling ad copy and content.
• Strong organizational skills and the ability to manage multiple projects and deadlines effectively.
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, Facebook Ads Manager).
• Handle A/B testing for ads, landing pages, and audience segments to optimize performance.

Nice-to-haves

• Passion for art and creativity is a plus!

Benefits

• Compensation starting at $24.00 per hour.