Part-Time Social Media Content Creator

$41,600 - $62,400/Yr

Vida Shoes International - New York, NY

Part-time - Entry Level

New York, NY

Merchant Wholesalers, Nondurable Goods

About the position

Vida Shoes International Inc., a well-established footwear manufacturer and licensing company, is seeking a Part-time Social Media Content Creator to join the Jambu & Co. brand team. This position is designed for individuals who are passionate about social media and content creation, with the potential for full-time employment in the future. The Social Media Content Creator will report directly to the Director of Marketing and will play a crucial role in supporting the Jambu & Co. Marketing and Sales Team. The ideal candidate will be responsible for developing and implementing comprehensive social media strategies aimed at increasing brand followers, enhancing follower engagement, and driving sales through various social platforms such as TikTok, Meta, YouTube, and Pinterest. In this role, the Social Media Content Creator will be tasked with creating high-quality, engaging content that aligns with the brand's identity and marketing campaigns. This includes planning and managing a content calendar, producing interactive content, and utilizing data-driven insights to optimize strategies. The candidate will also be responsible for tracking and analyzing social media performance metrics, providing weekly reports to measure the effectiveness of all efforts, and leveraging social listening to enhance community engagement. Additionally, the role involves developing strategies to drive sales on TikTok and managing campaigns on Meta platforms. The Social Media Content Creator will also explore influencer marketing opportunities, manage influencer relationships, and ensure that all campaigns are executed within budget. This position requires a strong understanding of digital marketing principles, SEO, and the ability to create compelling content that resonates with the target audience. The candidate should be detail-oriented, organized, and possess excellent communication skills, both written and verbal, to thrive in a fast-paced environment.

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand followers and engagement.
• Create high-quality, engaging content for all social media platforms, including video and AI content.
• Plan and manage a content calendar that aligns with marketing campaigns and product launches.
• Track, analyze, and report on social media performance metrics on a weekly basis.
• Build and nurture an active online community by engaging with followers and responding to comments.
• Develop and implement strategies to drive sales on TikTok, including the use of TikTok Shopping and ad campaigns.
• Leverage Meta platforms to create and manage campaigns that drive traffic and sales.
• Discover influencer partnership opportunities and manage influencer relationships.

Requirements

• Experience in a social media and content development role with proven strategic, creative, and analytics capabilities.
• Experience driving social platform sales.
• Deep knowledge of strategies to increase followers, engagement, and sales quickly.
• Excellent understanding of digital marketing principles and SEO.
• Skilled in social media content production with experience in AI, video, and photo editing tools.
• Superior ability to craft engaging video and static content with quick turnarounds.
• Experienced with social media technologies for content planning and performance measurement.
• Experience creating, managing, and measuring paid social efforts.

Nice-to-haves

• Strong work ethic and passion for building a challenger brand.
• Creative and strategic thinker with exceptional storytelling skills.
• Strong analytical capabilities to turn complex data into actionable insights.
• Detail-oriented and organized with a proactive approach to problem-solving.
• Experience working in a fast-paced environment with an entrepreneurial growth mindset.
• Photography and videography experience, with the ability to shoot and edit videos and photos comfortably.

Benefits

• Part-time position with potential for full-time employment.
• Competitive hourly wage of $20.00-$30.00.