Partner/Alliance Marketing Manager (Tech Platforms)
VMLY&R - New York, NY
posted 16 days ago
About the position
This role will cover events and partner marketing. Our partners being commerce and experience technology vendors and the wider WPP community. Everything that you do will be designed around how best to convert new business whilst delivering campaigns, events and experiences that are in keeping with the VML brand and building relationships with our partners which excite and delight our current and prospective clients. You will need to forge strong relationships with external partners, clients and within the wider VML and WPP communities, as well as within our own immediate stakeholder group. To do this you will need to build your own brand and not be afraid to 'get in front of' senior people. You will regularly need their support and need to be able to command their attention. This will require 'visibility' in the UK office and within the organization as a whole.
Responsibilities
- Planning and managing our events, including partner and industry events, WPP events, and our own events.
- Taking briefs from business stakeholders and designing events accordingly.
- Identifying 'on-brief' physical venues.
- Organizing and managing virtual event platforms and partners.
- Working with the marketing team and our SMEs to create inspiring agendas.
- Effectively managing events to budget and tight deadlines.
- Managing events on-site; greeting delegates, dealing with catering arrangements, ensuring the venue and AV are set up correctly.
- Creating engaging, events related content.
- Identifying speakers from within VML, WPP and our client ecosystem and liaising with them on brief, logistics etc.
- Managing internal stakeholders to ensure that they are fully engaged.
- Working with our CRM team to manage all aspects of the delegate experience.
- Managing our sponsorship and presence at certain partner and industry events.
- Supporting and helping our colleagues across the world to replicate events & campaigns in their regions.
- Working with our Social Media Manager to amplify these events.
- Building relationships with third party event organizers to drive success.
- Writing simple campaign copy that will generate interest and clicks.
- Proofreading and ensuring that everything that goes out in the VML name is something we would be proud of.
- Briefing in and project managing the creation of thought leadership and longer articles.
- Building campaigns that get our content noticed.
- Briefing in and project managing the creation of other content types, such as video, webinars, podcasts etc.
- Bringing new ideas to the table to keep our content fresh and memorable.
- Strategically considering how best to make the most of all content.
- Analyzing and reporting key success metrics for events & campaigns, proving ROI.
- Working alongside the Business Development team to drive leads through the sales funnel.
Requirements
- 3 years minimum of working in partner marketing.
- Experience working in agency setting preferred.
- Experience working with Salesforce partners preferred, or other technology partners.
Benefits
- Competitive salary range of $75,000-$180,000 USD.
- Comprehensive benefits package.
