Partner Co-Marketing Manager

$75,000 - $80,000/Yr

Festival Napa Valley - Napa, CA

Full-time - Mid Level

Remote - Napa, CA

Performing Arts, Spectator Sports, and Related Industries

About the position

The Partner Co-Marketing Manager is responsible for organizing and managing marketing deliverables for over 150 Festival sponsors and partners. This role involves producing internal sponsorship sales materials and managing various content-specific projects. The manager will oversee partner recognition during the summer Festival and throughout year-round programming, ensuring that marketing needs are met across different digital media platforms. This position requires collaboration with various departments and is integral to creating streamlined processes for partner acknowledgment.

Responsibilities

• Attend and contribute to weekly meetings with the full team as well as focused groups
• Support relationship management of media and marketing partners
• Build and maintain centralized digital asset library for all sponsor and partner materials
• Assist Marketing/Communications team with collection and organization of digital artwork for ads and all digital assets for sponsor/partner related communications
• Collaborate with Marketing/Communications team on sponsor/partner content via research and creative concepting
• Assist with creation and tracking of partner benefit grid to ensure that assigned partner/sponsor deliverables are met and are scheduled in coordination with other Festival Marketing/Communications
• Work with Marketing/Communications team to ensure that agreed marketing deliverables are conveyed and executed
• Review and approve sponsor/partner recognition on Festival-wide signage, website, emails, printed materials, etc.
• Develop and execute comprehensive year-round social media content calendar to ensure that all top sponsors and partners receive appropriate recognition in a way that integrates seamlessly with our mission
• Curate images and copy to be used in social media posts for sponsors and partners
• Manage Festival Napa Valley LinkedIn as it pertains to partner and business-related content
• Orchestrate real-time social media coverage at Festival events as directed
• Maintain and update partner marketing records in Salesforce within 2 days of receiving new information
• Design and produce pitching collateral, prospect proposals, and wrap decks for year-round sponsor and partners
• Optimize partner presence across digital platforms by managing logo placement, brand guidelines, and messaging consistency
• Work with the Marketing/Communications team to integrate and optimize sponsor/partner messaging into the overall weekly, monthly, and annual email marketing plan
• Manage sponsor/partner photography during summer Festival and designated year-round events
• Create and deliver curated photo albums to select sponsors/partners during the Festival dates
• Manage Taste of Napa passport creation, including managing design, production and distribution
• Other relevant duties as assigned

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Minimum two years' experience in marketing performing arts, nonprofit services, or related fields
• Experience interacting with corporate partners, major F&B brands, and similar businesses
• Demonstrated experience crafting sales-driven marketing collateral and copy
• Excellent verbal and written communications skills, with a focus on authentic storytelling
• Highly organized with the ability to manage multiple projects with a high degree of detail
• Ability to perform effectively in a fast-paced and collaborative environment, with a high level of creativity, flexibility and self-direction
• Experience in graphic design, print production, and digital production
• Experience creating and maintaining web pages (basic HTML/CSS experience a plus)
• Advanced design experience and proficiency with Canva, Dropbox, Google Drive, Adobe Suite, and Microsoft Excel
• Experience and proficiency with social media platforms, such as Instagram, Facebook, TikTok and LinkedIn, including analytics
• Familiarity with Salesforce or other CRM platform
• Familiarity with Napa Valley, especially its wine, hospitality, and culture sectors a bonus
• Ability to maintain a high level of external and internal professionalism

Nice-to-haves

• Management or supervisory experience
• Non-profit experience

Benefits

• Dental insurance
• Health insurance
• Mileage reimbursement
• Paid time off