Partner Marketing Manager, AWS Self-Serve, Growth & Training

$106,400 - $185,000/Yr

Amazon - Chicago, IL

Full-time - Mid Level

Chicago, IL

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Partner Marketing Manager is responsible for developing and executing a comprehensive content marketing strategy that supports the partner learning journey, program launches, and reinforces strategic messaging to AWS Partners. This role involves overseeing the creation, curation, and distribution of high-quality content across various channels to engage decision-makers and technical audiences, drive awareness of AWS Training and Certification offerings, and contribute to business growth. The position requires collaboration across multiple teams to enhance the visibility of content and program launches.

Responsibilities

• Develop co-launch strategies and plans with high priority AWS Training Partners to reach new customers and build net-new pipeline.
• Develop, refresh, and deliver partner content across web, marketing playbooks, collateral, course catalog, slides, infographics, eBooks, multimedia videos, and PR templates.
• Identify planned T&C product and program launches to determine partner audience relevance and design content and communication strategy accordingly.
• Develop and implement marketing content to promote on AWS Partner Central including T&C offers, new announcements, and upcoming courses and exam preparation materials available.
• Create and publish blog posts on the T&C and AWS Partner Network blogs and ensure organic social and social boosting activity to educate the Partner audience on new products and solutions and highlight partner success stories.
• Manage cross-promotion of T&C across internal and external newsletter communications.
• Identify content gaps and areas of investment for content production based on existing content inventory and the needs of Partner T&C.
• Optimize and repurpose existing content assets to maximize their reach and impact for the AWS Partner audience across multiple channels.
• Lead planning and execution of content creation with supporting agencies to produce high-quality, engaging content that resonates with AWS Partners.

Requirements

• 6+ years of professional non-internship marketing experience
• 6+ years of developing and managing acquisition marketing or channel programs experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership

Nice-to-haves

• Experience in a business-to-business (B2B) environment, high-tech products/services
• Experience in enterprise software

Benefits

• Comprehensive medical, financial, and other benefits
• Equity and sign-on payments as part of total compensation package
• Flexible working culture to support work-life balance