Partner Marketing Manager, Go-To-Market - New York

$150,000 - $170,000/Yr

Pigment - New York, NY

Full-time - Mid Level

New York, NY

251-500 employees

Personal and Laundry Services

About the position

As a Partner Marketing Manager at Pigment, you will be responsible for directing marketing strategies and executing initiatives across a diverse network of consulting, tech, and channel partners. This role emphasizes collaboration with partners to promote Pigment's business planning platform through joint content, digital campaigns, and events, while also tracking performance and data to demonstrate success.

Responsibilities

• Oversee planning, execution, and performance of multi-channel partnership marketing campaigns to drive demand generation.
• Actively promote the global partnership marketing program by identifying potential partners to maximize revenue through joint relationships.
• Manage Pigment's marketing development fund to enhance partner-led initiatives and monitor the success of those investments.
• Collaborate with the Partner Sales and Marketing teams to design partnership collateral such as presentations, emails, brochures, and case studies.
• Establish effective communication frameworks with partner resources, keeping them informed of promotions, product updates, and use cases.
• Recommend solutions to develop joint marketing plans with partners through research on consumer behavior trends, target audience, demography, etc.

Requirements

• Bachelor's Degree or equivalent practical experience
• 5 years of experience working in a partner marketing role within Tech, Financial Services, Media or Management Consulting industries.

Nice-to-haves

• Master's degree, advanced degree or other practical experience
• Experience in a scale-up or growth environment, with the ability to evangelize Pigment's solution and identify the right partner profiles for strategic collaboration
• Ability to work cross-functionally and build strong relationships with both internal and external stakeholders.
• Ability to manage multiple projects and make informed decisions around business strategy through the use of data & marketing analytics.

Benefits

• Competitive compensation package with a target OTE: $150,000-$170,000
• Stock options to ensure you have a stake in Pigment's growth
• Comprehensive benefits, including medical, dental, & vision insurance coverage for you & your loved ones
• Generous time off and parental leave policies
• Annual company offsite
• High-end equipment to do your work in the best conditions
• Employer-sponsored 401(k) enabling you to prepare for retirement