Ledgent - Santa Monica, CA

posted 3 days ago

Full-time - Mid Level
Santa Monica, CA
Administrative and Support Services

About the position

The Partner Marketing Manager will be responsible for developing, pitching, and executing marketing campaigns aimed at driving subscriber growth and engagement for a global entertainment client. This role requires a blend of creativity, analytical skills, and strong relationship management to effectively collaborate with various partners and internal teams.

Responsibilities

  • Oversee all marketing efforts with device, wholesale, and enterprise partnerships to maximize subscriber growth and engagement.
  • Manage campaigns from ideation through execution, approvals, and performance tracking.
  • Establish, implement, and measure the effectiveness of partner campaigns focused on subscriber acquisition, engagement, and retention.
  • Create a strategic roadmap for each partner, defining top-performing metrics, identifying KPIs, and delivering plans to optimize campaigns.
  • Serve as the marketing expert for assigned partners, advocating for their inclusion in overall marketing strategies and educating campaign managers on opportunities and audiences.
  • Collaborate with internal and external teams to create innovative campaigns that leverage unique audience insights and product features.
  • Manage updates for Living Room app store across assigned partners, including creative refreshes and optimization strategies.

Requirements

  • 3+ years of experience in Partnership Marketing, Media, or a general marketing-related role.
  • Strong creative intuition and excellent partner management skills.
  • Outstanding communication and presentation skills to build consensus among stakeholders.
  • Detail-oriented with exemplary project management abilities.
  • Experience in coordinating promotional marketing assets and approvals.
  • Self-starter with the ability to work independently and collaboratively.
  • Positive attitude and a strong desire to achieve results.
  • Ability to thrive in a fast-paced and dynamic environment.
  • Prior experience at a premium streaming content provider.
  • Familiarity with paid media across various digital channels and partners.
  • Knowledge of the connected TV (CTV) space and living room platforms distributing the app.

Benefits

  • Hybrid work schedule with flexibility in work hours.
  • MAC computer provided for work.
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