Partner Marketing Manager

Insightsoftware - Remote, OR

Full-time - Mid Level

Remote, OR

Publishing Industries

About the position

The Partner Marketing Manager at insightsoftware is responsible for developing and executing marketing campaigns tailored to reseller partners. This role focuses on maximizing partner engagement, generating leads, and acquiring new customers through collaboration with various stakeholders, including product marketing and sales teams. The position requires strategic thinking, data-driven decision-making, and effective communication to enhance partner relationships and drive marketing success.

Responsibilities

• Create the GTM strategy and content, including co-branded assets, email campaigns, webinars, and case studies to drive partner-specific lead generation.
• Collaborate with partners on joint marketing efforts and training programs to ensure product and positioning knowledge across key organizational functions.
• Build and leverage partner relationships to amplify brand awareness and generate leads through the partner community.
• Support partner integration activities post-acquisition.
• Monitor, review, and report on all marketing activity against KPIs, analyzing partner engagement, performance, and impact on revenue.
• Collaborate with the Partner Portal team to curate partner experience and drive adoption of the portal.
• Act as the administrator of the partner marketing rebate program, rewarding desired behavior from channel partners.
• Partner with sales team and marketing ops in lead identification, routing, and upload.
• Develop enablement tools and deliver effective communication to keep partners informed of product releases, updates, trainings, and promotions.

Requirements

• Bachelor's degree, preferably in Marketing or Business.
• At least 5-7 years of marketing experience, preferably in partner marketing, in a B2B software or SaaS environment.
• Ability to think strategically and use data to assess, inform, and drive results.
• Ability to work cross-functionally to build alignment and lead projects in their entirety.
• Experience in using contact management systems, CRM, and/or marketing databases.
• Proficient in Microsoft Office Suite.

Benefits

• Confidentiality of applicant information according to EEO guidelines.
• Equal opportunity employer status.