Pay Per Click Marketing Manager

Cira Apps Limited - Austin, TX

Full-time - Mid Level

Austin, TX

Publishing Industries

About the position

CiraApps Ltd is looking for a highly skilled Pay-Per-Click Marketing Manager to oversee and optimize PPC advertising campaigns across various platforms. This role involves managing the entire ad process, from creation to reporting, and requires a strong understanding of conversion optimization and collaboration with different teams to align strategies with business goals.

Responsibilities

• Manage PPC Campaigns: Oversee all aspects of PPC, including spend, research, ad creation, reporting, and analytics across platforms like Google Ads, Bing Ads, YouTube Ads, App Stores, and Remarketing.
• Conversion Optimization: Improve conversions through effective funnels and landing page designs.
• Cross-Platform Familiarity: Work with Facebook ads, Twitter ads, and coordinate with existing media buyers.
• Reporting: Provide regular reports to management detailing campaign performance and insights.
• Collaboration: Collaborate closely with different teams to align PPC strategies with business goals.
• Long Sales Cycle Adaptation: Adapt strategies to suit the organization's long sales cycle.

Requirements

• Proven experience in managing PPC campaigns across multiple platforms.
• Strong understanding of conversion optimization, funnels, and landing page design.
• Experience with Facebook and Twitter advertising.
• Excellent analytical skills and proficiency in analyzing ad performance.
• Ability to work collaboratively with a team and communicate effectively.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

• A dynamic and supportive work environment.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.