Pay-Per-Click/SEM Specialist

CMC Digital Smart Marketing - Chattanooga, TN

Full-time - Mid Level

Remote - Chattanooga, TN

About the position

The PPC (Pay Per Click/SEM) Specialist will be responsible for running PPC campaigns and managing paid search budgets to maximize return on investment (ROI) for clients. This role requires expertise in search engine marketing tactics, market research, and strong analytical skills to develop effective SEM strategies.

Responsibilities

• Leading and managing PPC ads for multiple clients.
• Conducting market research and keyword research, followed by developing SEM strategies.
• Developing PPC campaigns that cross different tactics, such as Google search ads, LSA's, and RLSA's.
• Launching and optimizing PPC campaigns.
• Monitoring budgets and adjusting tactics to improve customer's ROI.
• Tracking KPIs to assess performance, pinpoint issues, and make adjustments.
• Working closely with team members and clients.
• Producing reports for clients and management.

Requirements

• Bachelor's degree in marketing, digital marketing, or a related field.
• 3 years of experience in SEM Marketing.
• Excellent understanding of keyword research and transactional keywords.
• Experience in developing campaigns, ad groups, ads, and using ad assets.
• Knowledge of match types, bidding strategies, and remarketing.
• Experience in developing converting landing pages.
• Implementation of tracking codes (UTM tags, Google Tag Manager).
• Proficiency in analytic tools including Google Ads, Google Analytics, Semrush, Google Search Console.
• Very good verbal and written communication skills.
• Proficient in Microsoft Office, particularly Excel.

Nice-to-haves

• Experience with Google Tag Manager
• Experience with SEO tools
• Strong analytical skills
• Ability to understand consumer behavior and messaging impact.

Benefits

• Health savings account
• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• Flexible schedule
• Retirement plan