Performance and Growth Marketing Manager

Ataccama - Boston, MA

Full-time

Hybrid - Boston, MA

About the position

At Ataccama, we are on a mission to empower organizations to maximize the transformative potential of data and AI. We are seeking a strategic and results-oriented Performance and Growth Marketing Manager to elevate our brand's digital presence through innovative paid media and digital marketing campaigns. The ideal candidate will possess a deep understanding across digital channels, with the ability to leverage paid media platforms to drive targeted traffic and nurture leads. This role will involve coordinating with our marketing automation specialist to use email to foster meaningful customer connections and drive conversions. The Performance and Growth Marketing Manager will be responsible for managing budgets, collaborating with external agencies, optimizing campaigns, analyzing performance data, and collaborating with cross-functional teams to achieve marketing goals. The responsibilities include developing and implementing comprehensive paid media strategies across search engines and social media platforms to achieve specific campaign objectives. The manager will partner effectively with external paid media agencies, overseeing their work, ensuring alignment with overall marketing goals, and managing budget allocations. They will also directly manage campaigns in digital platforms or collaborate with a digital agency to plan, execute, and manage paid media campaigns, providing strategic guidance on keyword research, ad copywriting, audience targeting, bid management, and budget allocation. Continuous monitoring and optimization of campaigns in partnership with the agency will be crucial, leveraging data-driven insights to improve performance metrics such as click-through rate (CTR), conversion rate (CVR), return on ad spend (ROAS), and cost per acquisition (CPA). The manager should have experience managing targets to show the impact of paid media on pipeline creation for B2B SaaS businesses targeting enterprise clients. Additionally, they will track and analyze campaign performance data using various tools and platforms, providing regular reports with actionable insights to stakeholders. Staying up-to-date on industry trends, best practices, and emerging technologies in paid media and email marketing will also be part of the role.

Responsibilities

• Develop and implement comprehensive paid media strategies across search engines and social media platforms to achieve specific campaign objectives.
• Partner effectively with external paid media agencies, overseeing their work, ensuring alignment with overall marketing goals, and managing budget allocations.
• Directly manage campaigns in digital platforms or collaborate with a digital agency to plan, execute, and manage paid media campaigns, providing strategic guidance on keyword research, ad copywriting, audience targeting, bid management, and budget allocation.
• Continuously monitor and optimize campaigns in partnership with the agency, leveraging data-driven insights to improve performance metrics such as click-through rate (CTR), conversion rate (CVR), return on ad spend (ROAS), and cost per acquisition (CPA).
• Track and analyze campaign performance data using various tools and platforms, and provide regular reports with actionable insights to stakeholders.
• Stay up-to-date on industry trends, best practices, and emerging technologies in paid media and email marketing.
• Collaborate with content, design, and web development teams to ensure consistent messaging and user experience across channels.
• Conduct A/B testing and experimentation to optimize campaign performance and identify new growth opportunities.
• Develop and execute comprehensive performance marketing strategies across channels such as paid search, social media, display, and affiliate marketing.
• Lead and manage resources needed for performance marketers, ensuring alignment with company goals and maximizing ROI on marketing campaigns.
• Collaborate with cross-functional teams, including product, creative, and analytics, to develop integrated marketing initiatives.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 3+ years of experience in B2B enterprise digital marketing, with a focus on paid media channels.
• Proven track record of developing and executing successful paid media campaigns that drive measurable results.
• Strong understanding of account-based digital marketing best practices to move enterprise buyers through the buyer journey using paid media.
• Proficiency with paid media platforms (Google Ads, Bing Ads, Facebook Ads Manager, etc.), email marketing software (e.g., HubSpot, Marketo), and ABM software (6sense preferred).
• Excellent analytical skills and the ability to derive actionable insights from data.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external agencies.

Nice-to-haves

• Certifications in Google Ads, Bing Ads, or Facebook Blueprint.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Knowledge of HTML and CSS.
• Experience with A/B testing and experimentation tools.