Ataccama - Boston, MA
posted 2 months ago
At Ataccama, we are on a mission to empower organizations to maximize the transformative potential of data and AI. We are seeking a strategic and results-oriented Performance and Growth Marketing Manager to elevate our brand's digital presence through innovative paid media and digital marketing campaigns. The ideal candidate will possess a deep understanding across digital channels, with the ability to leverage paid media platforms to drive targeted traffic and nurture leads. This role will involve coordinating with our marketing automation specialist to use email to foster meaningful customer connections and drive conversions. The Performance and Growth Marketing Manager will be responsible for managing budgets, collaborating with external agencies, optimizing campaigns, analyzing performance data, and collaborating with cross-functional teams to achieve marketing goals. The responsibilities include developing and implementing comprehensive paid media strategies across search engines and social media platforms to achieve specific campaign objectives. The manager will partner effectively with external paid media agencies, overseeing their work, ensuring alignment with overall marketing goals, and managing budget allocations. They will also directly manage campaigns in digital platforms or collaborate with a digital agency to plan, execute, and manage paid media campaigns, providing strategic guidance on keyword research, ad copywriting, audience targeting, bid management, and budget allocation. Continuous monitoring and optimization of campaigns in partnership with the agency will be crucial, leveraging data-driven insights to improve performance metrics such as click-through rate (CTR), conversion rate (CVR), return on ad spend (ROAS), and cost per acquisition (CPA). The manager should have experience managing targets to show the impact of paid media on pipeline creation for B2B SaaS businesses targeting enterprise clients. Additionally, they will track and analyze campaign performance data using various tools and platforms, providing regular reports with actionable insights to stakeholders. Staying up-to-date on industry trends, best practices, and emerging technologies in paid media and email marketing will also be part of the role.