Performance Lead, Marketing Research and Intelligence, Advertising

$115,720 - $165,314/Yr

Spotify - New York, NY

Full-time - Senior

Remote - New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Performance Lead in Marketing Research and Intelligence at Spotify is responsible for optimizing advertising campaigns through data analysis and strategic insights. This role involves collaborating with various teams to drive business growth and improve performance marketing efforts, while also mentoring team members and presenting complex data insights to clients and partners.

Responsibilities

• Perform comprehensive data analysis from 1P and 3P sources to uncover key trends and actionable insights.
• Build cohesive stories with actionable recommendations for clients of various sizes and objectives.
• Support clients by optimizing their marketing tactics through experimentation, focusing on conversions and customer retention.
• Partner with sales, marketing, product, and technology teams to ensure alignment with business objectives.
• Stay updated on industry trends and methodologies in performance marketing to drive strategic decision-making.
• Present complex data insights and strategic recommendations to technical and non-technical partners, including executives.
• Collaborate with the sales team to design and implement customized, performance-based advertising solutions.
• Develop comprehensive performance marketing strategies for clients, focusing on goal setting and audience targeting.
• Lead research projects to assess advertising effectiveness and cross-channel campaign performance.
• Mentor and guide team members in data analysis and performance marketing.
• Provide strategic consulting to clients in sales, marketing, and product development.
• Lead investigative modeling projects to identify business opportunities and optimize performance.

Requirements

• Minimum of 8+ years of proven strategic leadership and execution experience in performance measurement.
• Experience with attribution techniques and familiarity with Third-Party Measurement vendors and solutions.
• Ability to convey core concepts and connect partners at both macro and micro levels.
• Knowledge of SQL, databases, and basic automation techniques.
• Strong understanding of the media and advertising landscapes, with experience in Ad Sales.
• Proven experience partnering with advertisers and driving measurement strategy.
• Excellent presentation skills and ability to lead external meetings with clients.
• Strong background in quantitative advertising research, with skills in designing and analyzing research studies.
• Self-starter with the ability to work on ambiguous projects and thrive in a fast-paced environment.
• Leadership experience with a track record of managing and mentoring researchers.

Nice-to-haves

• Experience in the music or podcasting industry.
• Familiarity with programmatic advertising and digital marketing strategies.

Benefits

• 401(k)
• Employee assistance program
• Health insurance
• Meals & incidentals stipend
• Paid holidays
• Paid parental leave
• Paid sick time