Performance Lead, Marketing Research and Intelligence - Advertising

$115,720 - $165,314/Yr

Spotify - New York, NY

Full-time - Senior

Remote - New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Performance Lead for Marketing Research and Intelligence at Spotify is a strategic role focused on optimizing advertising campaigns through data analysis and client collaboration. This position involves leading initiatives that drive measurable outcomes for clients by leveraging insights from various data sources. The ideal candidate will work closely with cross-functional teams to develop performance marketing strategies, enhance client relationships, and mentor team members, all while contributing to Spotify's mission of revolutionizing audio experiences.

Responsibilities

• Perform comprehensive data analysis from 1P and 3P sources to uncover key trends and actionable insights.
• Build cohesive stories with actionable recommendations for clients of various sizes and objectives.
• Support clients by optimizing their marketing tactics through experimentation, focusing on improving lower-funnel metrics.
• Partner with sales, marketing, product, and technology teams to ensure alignment with business objectives.
• Stay updated on industry trends and standard methodologies in performance marketing.
• Present complex data insights and strategic recommendations to both technical and non-technical partners.
• Collaborate with the sales team to design and implement customized, performance-based advertising solutions.
• Develop comprehensive performance marketing strategies for clients, focusing on goal setting and audience targeting.
• Lead research projects to assess advertising effectiveness and cross-channel campaign performance.
• Mentor and guide team members in data analysis and performance marketing.
• Provide strategic consulting to clients in sales, marketing, and product development.
• Lead investigative modeling projects to identify business opportunities and optimize performance.
• Collaborate with sales teams to drive business growth through in-depth analysis and opportunity identification.
• Build and maintain positive relationships with clients and partners.

Requirements

• Minimum of 8+ years of proven strategic leadership and execution experience in performance measurement.
• Experience with attribution techniques and familiarity with Third-Party Measurement vendors.
• Knowledge of SQL, databases, and basic automation techniques.
• Strong understanding of the media and advertising landscapes, with experience in Ad Sales.
• Proven experience partnering with advertisers and driving measurement strategy.
• Excellent presentation skills and ability to lead external meetings with clients.
• Strong background in quantitative advertising research and analysis.

Nice-to-haves

• Experience in designing and analyzing sophisticated research studies.
• Ability to thrive in a fast-paced environment and solve problems creatively.
• Leadership experience with a track record of managing and mentoring researchers.

Benefits

• Health insurance
• Six month paid parental leave
• 401(k) retirement plan
• Monthly meal allowance
• 23 paid days off
• 13 paid flexible holidays
• Paid sick leave