Performance Marketer

Cargurus - Cambridge, MA

Full-time - Entry Level

Cambridge, MA

Motor Vehicle and Parts Dealers

About the position

At CarGurus, we are seeking a highly-analytical and self-motivated individual to join our Performance Marketing team. This role is pivotal in driving multimillion-dollar traffic acquisition campaigns that strengthen our position as a leading online car shopping website. As a Performance Marketer, you will be responsible for assessing industry trends and analyzing marketing and product performance to inform investment decisions. You will own data analysis across various markets to optimize the efficiency of our marketing programs. This position requires a blend of analytics, strategy, and marketing expertise, making it ideal for someone who loves data, enjoys testing hypotheses, and is eager to understand how different functional areas work together to provide data-driven recommendations that accelerate growth. In this role, you will collaborate cross-functionally with teams in Marketing, Product, Engineering, and Finance to provide novel insights that support strategic decision-making. Your responsibilities will include traffic forecasting and financial modeling to inform consumer marketing investments, analyzing historical performance, and understanding market dynamics to determine optimal budgets across all markets and products. You will also build, manage, and optimize paid performance campaigns in our international markets, measure the performance of existing initiatives, and conduct data-driven analyses to identify optimization and growth opportunities. Additionally, you will develop quantitative analyses and ad hoc reports to support marketing decisions related to marketing spend efficiency, user lifetime value, user engagement and retention, and return on investment. You will own traffic and conversion reporting across all business units, exploring trends and spotting anomalies, and conduct deep dives into inconsistent trends in data. Synthesizing findings into actionable insights and communicating results to key partners and senior leadership will be crucial aspects of your role.

Responsibilities

• Own traffic forecasting and financial modeling to inform consumer marketing investment.
• Analyze historical performance and market dynamics to determine optimal monthly budget across all markets and products.
• Build, manage, and optimize paid performance campaigns in international markets.
• Measure performance of existing initiatives and conduct data-driven analysis to identify optimization and growth opportunities.
• Develop quantitative analysis and ad hoc reports to support marketing decisions related to marketing spend efficiency, user lifetime value, user engagement & retention, and return on investment.
• Own traffic and conversion reporting across all business units, exploring trends and spotting anomalies.
• Conduct deep dives & analytical investigations into inconsistent trends in data.
• Synthesize findings into actionable insights and recommendations.
• Communicate results, key insights, and recommendations to key partners and senior leadership.

Requirements

• 0-2 years of professional experience with a background in strategy consulting, finance, or marketing/product analytics.
• Experience or familiarity with Google AdWords and Facebook Business Manager.
• Bachelor's degree in an analytical or social science major (e.g. math, statistics, economics) preferred.
• Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities.
• Strong analytical skillset able to translate quantitative and qualitative inputs into actionable strategic direction.
• Self-motivated, well-organized, and detail-oriented.
• Strong verbal and written communication and interpersonal skills.
• Expert in Microsoft Office suite required; experience with SQL and business intelligence tools (Looker, Tableau) strongly preferred.

Nice-to-haves

• Experience with digital marketing tools and platforms.
• Familiarity with data visualization tools.
• Knowledge of the automotive industry.

Benefits

• Equity for all employees.
• Career development programs.
• Corporate giving programs.
• Employee resource groups (ERGs) and communities.
• Flexible hybrid work model.
• Robust time off policies.
• Daily free lunch.
• New car discount.
• Meditation and fitness apps.
• Commuting cost coverage.