Bozzuto - Los Angeles, CA

posted 6 months ago

Full-time - Entry Level
Los Angeles, CA
Construction of Buildings

About the position

At Bozzuto, it's all about experience. Whether it's the experience you bring, gain or give, we want your journey to be exceptional. Guided by our core values of creativity, concern, passion, and the pursuit of perfection, we've been creating inspiring, engaging, and vibrant communities for three decades. Why do we do it? Because home is where aspirations are pursued and memories unfold. We believe in the power to impact the lives of the people we touch through the delivery of extraordinary experiences. As a Performance Marketing Coordinator in Los Angeles, CA, you will be starting at the ground level, learning from seasoned marketing managers on how to activate marketing tactics, review analytics, and extract insights. Your role is essential in helping to deliver impactful and effective programs that drive customer leads and resident loyalty, ultimately leading to greater revenue for the property and Bozzuto Management Company (BMC). You will understand the unique marketing needs of each property and lead the implementation of approved marketing plans, research various marketing opportunities, and execute approved media plans. Your responsibilities will include creating listings, loading photos, making revisions as needed, performing audits of each property's web presence, and maintaining and updating web content for property websites and Bozzuto.com. You will also create eblasts, support property-level prospect events, and project manage various initiatives including property websites, collateral, signage, promo items, and digital ads. Additionally, you will provide reporting and analysis of lead generation and website traffic data, using tracking tools to monitor campaign success and ensure correct source attribution. This position requires a positive, can-do attitude, a strong desire to deliver great service, and a drive to continuously learn and develop skills. Attention to detail and quality of work product, along with fresh ideas and perspectives, are essential for success in this role.

Responsibilities

  • Understand unique marketing needs of each property and lead the implementation of approved marketing plans
  • Research various marketing opportunities
  • Execute approved media plans - create listings, load photos, make revisions as needed
  • Perform audits of each property's web presence and make revisions as needed to copy, images, etc.
  • Maintain and update web content for property websites, Bozzuto.com and all internet listings
  • Create eblasts - write copy, select images, QA, analyze and leverage best practices
  • Help with execution of digital assets
  • Support property level prospect events with ideas for activation and appropriate marketing communications
  • Project manage various types of initiatives including but not limited to: property websites, collateral, signage, promo items, digital ads, etc.
  • Provide reporting and analysis of lead generation and website traffic data
  • Use tracking tools, such as phone numbers and tracking URLs to effectively monitor campaign success
  • Ensure correct source attribution by ongoing testing of tracking numbers, urls, emails
  • Closely follow occupancy and lead generation performance for assigned properties

Requirements

  • BA/BS degree in marketing, business or related field required
  • Minimum of one year of Bozzuto property management experience or equivalent time spent in an entry level marketing role
  • Analytical thinking with previous data analytics and/or marketing experience a plus
  • Positive, can-do attitude and a strong desire to deliver great service
  • Drive to continuously learn and develop skills
  • Attention to detail and quality of work product
  • Fresh ideas and perspectives
  • Strong business writing and verbal communications
  • Knowledge of Microsoft Office Suite required
  • Knowledge of Photoshop is a plus

Benefits

  • Health insurance
  • Dental insurance
  • Tuition reimbursement
  • Paid time off
  • Vision insurance
  • 401(k) matching
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