Performance Marketing Coordinator

About the position

The Performance Marketing Coordinator (Paid Media) is responsible for providing support and execution of digital marketing campaigns across Media Partnerships, Paid Social, Online Video, Display, Affiliate, Paid & Organic Search and SEO channels. This role oversees the creative ticketing and review processes, as well as being responsible for creative trafficking and in-platform program execution (campaign builds). This highly cross-functional role will collaborate closely with our agency, brand marketing creative, merchandising and IT teams to drive continual growth of digital marketing programs. To be successful, the person in this role must keep pace with industry trends and platform/technology enhancements.

Responsibilities

• Work cross-functionally with internal and external teams to prioritize and complete work to support all digital marketing channels, as needed.
• Coordinate creative and IT briefing process, including providing feedback based on best practices, historical program knowledge and platform requirements.
• Review and approve creative assets that align to the digital marketing strategy and campaign specifications.
• Deliver relevant campaign assets to external stakeholders and monitor timely execution.
• Develop and maintain strong relationships with top affiliate partners and other third-party editorial partners.
• Responsible for program QA to ensure messaging, targeting, budget and frequency guidelines are implemented properly.
• Continually monitor and analyze performance across channels, leveraging data to bring new ideas to each channel.
• Proactively conduct research on industry trends and incremental testing strategies to innovate programs.

Requirements

• College degree required in relevant field of study
• 0-3 years relevant experience in Digital Marketing. SEO, SEM, Affiliate Marketing or other applicable performance-based digital channels preferred.
• Retail experience also preferred.