Performance Marketing Coordinator

$55,000 - $60,000/Yr

Havenly - Denver, CO

Full-time - Mid Level

Denver, CO

Professional, Scientific, and Technical Services

About the position

At Havenly Brands, we believe that everyone deserves a beautiful home they love. Founded and headquartered in Denver since 2014, we've grown into the #1 interior design service in the country. We believe home is a place for personal expression - a place that can inspire, comfort, delight, and work hard for you. We believe that a home should be livable, not precious; distinctive, not bland; beautiful, but attainable. That's why we're bringing together best-in-class home brands alongside innovative designer services to offer unprecedented access to personal, inspiring design. We're building this generation's premier destination for all things home. Alongside our award-winning design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, The Inside, St. Frank, and The Citizenry. Our family of brands is growing and we're looking for amazing people to join us on this journey! The Performance Marketing Coordinator will play a crucial role in driving customer acquisition and revenue growth through paid marketing channels across multiple brands under the Havenly umbrella. This position is responsible for executing and optimizing paid marketing campaigns across various online platforms like Google and Meta while also supporting offline print and retail channels. The ideal candidate is data-driven, detail-oriented, and has a passion for digital marketing.

Responsibilities

• Aid in deployment of digital campaigns, adjusting spend and optimizations as needed in platform
• Assist in monitoring and tracking marketing budgets, providing regular updates to Manager
• Monitor and analyze campaign performance, using key metrics like CTR, CPA, ROI, and ROAS to assess the effectiveness of campaigns
• Utilize insights from reporting and analysis to make recommendations to the Manager/Director regarding spend and campaign optimizations
• Implement A/B tests and optimize campaigns based on performance data to improve outcomes
• Collaborate with the creative team to ensure that ad creatives are aligned with campaign goals and brand guidelines; brief in creative needs for paid campaigns
• Prepare regular performance reports and present insights to the marketing team and other key stakeholders; participate in creating new dashboards as needed
• Update project details in project management tool and internal documents as needed
• Flex into other marketing areas on an as needed basis to support broader Growth Team

Requirements

• Bachelor's degree in Marketing, Business, or a related field preferred
• 1-3 years of experience in performance marketing, digital marketing, or a similar role, preferably within an e-commerce or DTC environment or advertising agency
• Hands-on experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms
• Strong analytical skills and proficiency in using analytics tools (e.g., Google Analytics, Excel)
• Experience across marketing channels: digital, retail, advertising, marketing, social, print
• Experience with project management software, such as Basecamp or Asana
• Strong business acumen, a solution-oriented mindset, and excellent communication skills
• High attention to detail and accuracy in budgeting and data analysis
• Ability to multitask and manage multiple brands and campaigns simultaneously in a fast-paced retail start-up environment
• Excellent communicator with the ability to collaborate and work with all Growth team members as well as cross-functional partners
• Problem solver, with proactive approach to addressing challenges and finding solutions independently
• Familiarity with marketing automation tools and CRM systems is a plus

Benefits

• Paid parental leave
• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance