Performance Marketing Coordinator

$60,000 - $75,000/Yr

Bozzuto - Los Angeles, CA

Full-time - Entry Level

Los Angeles, CA

Construction of Buildings

About the position

The Performance Marketing Coordinator at Bozzuto plays a crucial role in implementing marketing strategies and managing projects to drive customer leads and enhance resident loyalty. This entry-level position involves learning from experienced marketing managers and contributing to the overall marketing efforts for properties located on the west coast and mid-west. The role emphasizes data analysis, project management, and effective communication to support the company's goals of delivering exceptional experiences to stakeholders.

Responsibilities

• Understand unique marketing needs of each property and lead the implementation of approved marketing plans
• Research various marketing opportunities
• Execute approved media plans - create listings, load photos, make revisions as needed
• Perform audits of each property's web presence and make revisions as needed to copy, images, etc
• Maintain and update web content for property websites, Bozzuto.com and all internet listings
• Create eblasts - write copy, select images, QA, analyze and leverage best practices
• Help with execution of digital assets
• Support property level prospect events with ideas for activation and appropriate marketing communications
• Project manage various types of initiatives including but not limited to: property websites, collateral, signage, promo items, digital ads, etc
• Provide reporting and analysis of lead generation and website traffic data
• Use tracking tools, such as phone numbers and tracking URLs to effectively monitor campaign success
• Ensure correct source attribution by ongoing testing of tracking numbers, urls, emails
• Closely follow occupancy and lead generation performance for assigned properties

Requirements

• BA/BS degree required
• Minimum of one year of Bozzuto property management experience or equivalent time spent in an entry level marketing role
• Analytical thinking with previous data analytics and/or marketing experience a plus
• Positive, can-do attitude and a strong desire to deliver great service
• Drive to continuously learn and develop skills
• Attention to detail and quality of work product
• Strong business writing and verbal communications
• Knowledge of Microsoft Office Suite required
• Knowledge of Photoshop is a plus

Benefits

• Competitive compensation. Salary range: $60,000 - $75,000
• Health & wellness benefits including medical, dental, and vision coverage
• 20 days of paid time off plus holidays
• 401k program for retirement planning