Performance Marketing Copywriter

Wantable - Milwaukee, WI

Full-time - Entry Level

Milwaukee, WI

About the position

The Performance Marketing Copywriter at Wantable plays a crucial role in blending creativity with data-driven decision-making to enhance customer engagement and conversion rates. This position involves collaboration with various stakeholders to ensure that the copy aligns with marketing objectives while being versatile enough to cater to different audience segments. The role emphasizes continuous performance analysis and innovation in copywriting to maintain relevance in the fashion industry.

Responsibilities

• Collaborate with the Creative Director, Content Director, and other stakeholders to align creative vision with marketing objectives.
• Craft and optimize copy based on performance data and strategic feedback to maximize conversion rates across multiple platforms.
• Write for both upper and lower funnel strategies, ensuring content resonates with various audience segments.
• Continuously track and analyze copy performance, refining messaging based on insights, customer feedback, and industry trends.
• Ensure integration of copy and design, maintaining visual and verbal harmony across all channels.
• Pitch new approaches and contribute to the development of copy test plans to improve copy performance through innovation.
• Proofread and edit copy to ensure accuracy, adherence to brand guidelines, and cultural relevance.
• Stay current on fashion, social, cultural, and language trends to ensure copy is relevant and aligned with the brand's market position.

Requirements

• Strong digital portfolio demonstrating relevant copy experience is essential.
• Bachelor's degree or equivalent job experience is required.
• Minimum 2 years of experience in a creative agency or related field, specifically in digital ad copy.

Nice-to-haves

• Experience in fashion retail or a strong passion for the fashion industry.
• Familiarity with Google Suite, Asana, and analytics tools.

Benefits

• Free food, coffee, and drinks in the HQ's Wantable Cafe.
• Flexible schedules and paid parental leave for both mothers and fathers.
• Private room for nursing mothers.
• Paid vacation and seven paid holidays per year.
• 50% discount on all merchandise from the first day of employment.
• Medical (traditional and high deductible), dental, and vision insurance.
• 401K options (both pre-tax and Roth).