Performance Marketing Copywriter

Wantable - Milwaukee, WI

Full-time - Entry Level

Milwaukee, WI

About the position

As our Performance Marketing Copywriter, you'll be at the forefront of our data-driven, results-oriented approach. You'll craft compelling copy that converts, constantly innovating and adapting based on real-time strategic feedback. Your role will involve partnering closely with the Creative Director and Content Director to write and optimize copy across various digital channels. You will develop high-converting copy across multiple platforms, fusing creative and content direction with data insights to deliver impactful, conversion-focused copy at every customer touchpoint. In this position, you will attend project kick-offs, digest and apply content direction and content strategies, paying close attention to creative and marketing objectives to fulfill cross-functional copy requests. Collaboration with cross-functional stakeholders will be essential to align creative vision with analytical goals. You will navigate both upper funnel and lower funnel content strategies, ensuring your writing reflects the brand's strategic objectives and resonates effectively with audience segments. Your responsibilities will also include continuously analyzing copy performance and preparing copy deliverables with relevant performance insights. You will identify opportunities to refine messaging based on customer feedback and partner with the design team to ensure copy is correctly flowed into design, finding integrated visual/copy solutions. Additionally, you will contribute innovative ideas to copy test plans, pitching iterations on proven tactics and bold new approaches. Executing clean, detail-oriented, top-quality copy that aligns with channel best practices and meets brand quality standards will be a key part of your role. You will take ownership of deadlines, follow project schedules and updates, and proofread and edit copy to maintain accuracy, consistency, and adherence to our brand guidelines. Staying current on fashion industry trends, cultural trends, social trends, and language trends will be crucial, as will tracking and managing copy performance for reporting. You will also participate in brainstorming, concept development, and creative execution, ensuring that your work upholds a high standard of grammar, spelling, and punctuation.

Responsibilities

• Craft compelling copy that converts and is rooted in direct response best practices.
• Partner closely with the Creative Director and Content Director to write and optimize copy across digital channels.
• Develop high-converting copy across multiple platforms, fusing creative and content direction with data insights.
• Attend project kick-offs and apply content direction and strategies to fulfill cross-functional copy requests.
• Collaborate with cross-functional stakeholders to align creative vision with analytical goals.
• Navigate both upper funnel and lower funnel content strategies to reflect brand objectives.
• Continuously analyze copy performance and prepare deliverables with performance insights.
• Identify opportunities to refine messaging based on customer feedback.
• Partner with the design team to ensure copy is correctly integrated into design solutions.
• Contribute innovative ideas to copy test plans and pitch new approaches.
• Execute clean, detail-oriented, top-quality copy that meets brand standards.
• Take ownership of deadlines and follow project schedules and updates.
• Proofread and edit copy for accuracy, consistency, and adherence to brand guidelines.
• Track and manage copy performance for reporting.
• Stay current on fashion industry trends and competitors to ensure distinct brand positioning.
• Participate in brainstorming, concept development, and creative execution.

Requirements

• Creative and strategic thinker, able to translate content direction into high-quality performance copy.
• Data-driven and results-oriented with a strong curiosity for results and analytics.
• Passion for and deep understanding of the fashion retail industry.
• Ability to thrive in a fast-paced digital environment and see the impact of writing.
• Understands how to navigate changing priorities and provide constructive feedback.
• Self-motivated, detail-oriented, and highly organized.
• Attention to detail and ability to keep commitments.
• Creative problem-solving skills with a positive attitude.
• 2+ years of strong work experience in a creative agency, specifically in digital ad copy.
• A strong digital portfolio with relevant copy experience is required.
• Bachelor's degree or equivalent job experience.

Benefits

• Free food, coffee, and drinks in the HQ's Wantable Cafe.
• Laid-back, casual environment in a state-of-the-art HQ.
• Flexible schedules.
• Paid parental leave for mothers and fathers.
• Private room for nursing mothers.
• Paid vacation and seven paid holidays per year.
• 50% discount on all merchandise, eligible from the first day.
• Medical (traditional and high deductible), dental, and vision insurance.
• 401K with both pre-tax and Roth options and a company match.