Performance Marketing Director - The Sims Mobile

$170,500 - $259,300/Yr

Electronic Arts - Redwood City, CA

Full-time - Senior

Redwood City, CA

Publishing Industries

About the position

The Sims Mobile Performance Marketing Director will lead the marketing strategy for The Sims franchise, focusing on performance-driven campaigns and collaboration with cross-functional teams. This role requires a blend of mobile product marketing expertise and leadership skills to achieve product goals and drive user acquisition and engagement.

Responsibilities

• Analyze market, competitor and audience analysis to create practical marketing plans based on market demands
• Manage Sims Franchise strategy for mobile in collaboration with studio and Franchise Marketing
• Drive Go to Market strategy for all Sims products on Mobile platforms
• Partner with Analytics to translate performance results into actionable recommendations
• Guide marketing strategy into channel marketing efforts across various disciplines
• Set targets across the full funnel from upper funnel advertising to user acquisition campaigns
• Manage the global marketing budget for scalable product growth with full ROAS measurement
• Lead the cross-functional team to drive product awareness, user acquisition, and re-engagement of lapsed players
• Collaborate with product on roadmaps and testing/experimentation to build best-in-class practices.

Requirements

• 10+ years of experience in mobile performance marketing for successful mobile games
• Experience developing Go to Market (GTM) strategies for mobile game launches
• Demonstrated success managing multi-million dollar global marketing budgets
• Ability to analyze data and experiment to improve metrics
• Excellent verbal and written communication skills
• Experience marketing mobile games to diverse audiences including Gen Alpha, Gen Z, and Millennials
• Ability to collaborate and influence others without direct authority.

Nice-to-haves

• Passion for The Sims games
• Experience supporting development at all stages from new game concept to live services
• Track record of delivering consistent mobile campaign improvement for live mobile games.

Benefits

• Life insurance
• Vision insurance
• Paid time off
• Sick time
• 401(k)
• Retirement plan