Performance Marketing Director

Leap Event Technology - Dallas, TX

Full-time - Senior

Remote - Dallas, TX

About the position

The Performance Marketing Director at Leap Event Technology is responsible for leading a team that designs and executes paid advertising campaigns for major events and brands. This role focuses on client success through performance marketing strategies that drive return on investment (ROI). The director will oversee campaign development, optimization, and reporting while providing industry expertise and guidance on emerging trends and best practices.

Responsibilities

• Focus on client success through performance marketing that drives ROI
• Hire and manage a team of stellar digital marketers
• Provide industry expertise and guidance around emerging trends and best practices
• Develop and manage paid search strategy and implementation
• Develop and manage paid digital and social strategy gameplans
• Analyze campaign results and proactively provide recommendations to clients
• Present campaign plans and reports on a regular basis
• Consult on campaign creative elements
• Introduce additional marketing campaign strategies outside traditional performance marketing channels
• Advise on Leap's performance marketing activities as needed

Requirements

• BA/BS degree in marketing or related field
• 8+ years of experience in digital marketing (preferably focused on ticket sales)
• Experience working in sports or live event industry is ideal
• Agency experience is preferred but not required
• Experience leading a team
• Experience managing a variety of concurrent projects
• Excellent presentation skills with demonstrated expertise in digital marketing
• Passion for the social media and digital content space
• Excellent reporting and analysis skills

Benefits

• Medical, Dental, Vision, and Voluntary benefits
• Generous PTO
• Paid parental leave (following 12 months of continuous employment)
• 401K Match
• $200 event reimbursement
• Udemy Business, a world-class learning and development platform