Performance Marketing Director

$122,300 - $242,700/Yr

PepsiCo - Plano, TX

Full-time - Senior

Plano, TX

Beverage and Tobacco Product Manufacturing

About the position

Across PepsiCo, we continue to build new capabilities that will be critical to achieving long-term, sustainable growth. The operating environment in which we do business is undergoing immense change, and it is imperative that we transform in ways that enable us to meet the future needs of our consumers. Digital technology is one such force of change, and the way we interact with consumers is evolving at a dramatic pace. As a result, DTC is one of the fastest-growing areas within the consumer products industry and represents a significant opportunity to accelerate growth for Gatorade going forward. As the Performance Marketing Director, you will lead digital activation from concept to execution in alignment with the overall Gatorade commercial growth plan. You will be responsible for the digital marketing strategy across paid social channels, search marketing, SEO, email/CRM, and organic strategy. This role is perfect for a dynamic, data-driven, and creative marketer with a deep understanding of the DTC landscape and a passion for sports and nutrition. This role will also be a pioneer in collaborating and sharing digital learnings with the broader Gatorade marketing function.

Responsibilities

• Providing ongoing thought leadership on demand generation.
• Developing and executing a consumer-centric strategy for driving demand, engagement, and conversion through owned, earned, and paid digital channels.
• Developing and managing the digital marketing budget, forecasting, and tracking spend in alignment with P&L goals.
• Evaluating emerging technologies and providing critical thought leadership and perspective for adoption where appropriate.
• Overseeing and coordinating activities with the media agency alongside brand stakeholders.
• Developing and leveraging analytics, partnering with Brand and Creative teams to prioritize spend, build campaigns, and develop relevant content.
• Utilizing data to develop segmentation recommendations to improve audience engagement and optimize conversion across all touchpoints.
• Maintaining and nurturing relationships with third-party platforms.
• Driving growth and scale of the affiliate program.
• Collaborating on the Year's Marketing and Promotions Calendar with the brand, co-creating and defining ongoing marketing and promotions calendar.
• Collaborating with the brand to achieve CRM goals inclusive of email and SMS.

Requirements

• MBA preferred; Bachelor's degree in Business Administration, Marketing, or other related field required.
• 10+ years of marketing experience with increasing responsibility and a proven track record of success.
• 4+ years of experience leading and managing an internal team and external agencies/vendors.
• Proven large enterprise leader of Digital Marketing or similar role with consumer goods experience, preferably in food, beverage, or other consumable categories.
• Experience in B2C and B2B professional sales sectors a plus.
• Experience managing search engine optimization (SEO) including SEO content strategy, link building, and keyword strategy.
• Strong strategic capabilities as well as being hands-on and comfortable with tactical execution.
• Exceptional analytical skills with a proven ability to work through data to find opportunities and actionable insights.
• Experience owning and managing a budget, forecasting, and delivering on monthly goals.
• Deep experience with all mainstream digital channels and the evolving social commerce landscape.
• Exceptional leadership abilities with experience in managing cross-functional teams.

Benefits

• Paid parental leave
• Dependent care reimbursement
• Health insurance
• Dental insurance
• Flexible spending account
• Paid time off
• Parental leave
• Employee assistance program
• Vision insurance
• Retirement plan